Digital Trends for 2020

Digital is changing everything. The way your customers behave. The expectations they set. The speed at which they act. We take a look at the latest digital trends for 2020. You just have to look around you in a café, on the train, on the street… life is going mobile. This is just the start of a whole new era.

Winning in the new digital landscape is all about creating and continually optimizing flawless user experiences. That means staying on top of ever-changing trends. There are a ton of useful stats about internet usage here. Even though we knew it was huge, it’s still surprising to see some of the numbers. Trying to engage with your customers online? Then read this article.

Digital Trends for 2020

The rise of digital is one of the biggest revolutions in human history. It’s often easy to overlook how advanced digital technology has become in recent years, especially when the first mobile phones only got released less than 40 years ago in 1984.

Top five digital trends for 2020 and projections on the horizon

Video Marketing is King

Only 20 years ago, the presence of a camcorder was enough to clear a room. Now? Every person with a monile phone has a video camera. The universal shyness about videos is altogether a behaviour of yesteryear. People love videos and businesses are picking up on it.

In fact, 85% of marketers use video marketing for business, helped 72% of brands increase their conversion rates, according to a study by Wyzowl.

How can you harness the power of videos to market your business? People watch videos to get information and learn. Your first step as a small business marketer is to outline what relevant information you can share that will help your target customer. Then you can start creating compelling, informative videos.

Use Schema Mark-ups and Rich Snippets

SEO (Search Engine Optimization) should be a core component of your marketing strategy. While trends change from year to year, organic search is consistently one of the top drivers of B2B website traffic.

Keyword research, high-quality content, and on-page SEO form the foundation. From there, the projection for 2020 is cantered on schema mark-ups and rich snippets. Focusing on these expands your potential to grow web traffic, increase brand awareness, and convert new visitors into loyal customers. What are they and how can they bolster your marketing efforts?

  • Schema mark-up is a webpage snippet that’s been optimized into a rich snippet.
  • A rich snippet contains all the pertinent details to an optimized page, including images, pricing, ratings, descriptions, etc.

Share Bite-Sized and Informational Content

Just as it’s powerful to share informative videos with your target audience, the same principle applies to other visual content you create. You don’t need to produce Tolstoy-length articles and blog posts to garner credibility and results. In fact, people often favour short, insightful and digestible information. Perfect example? Infographics are educational, concise, and easy to digest.

The Future is A.I., and it Wants to Chat

Artificial Intelligence isn’t a robot in an action film or a digital nucleus overthrowing humanity: it’s simply a dynamic marketing tool that makes managing a small business more efficient. While it’s not as glamorous (or scary!) as in the movies, it’s much more effective. That’s likely why in 2020, 80% of companies will use A.I. to increase sales, according to Single Grain.

The New Facebook Ad Marketing Trend For 2020

Facebook has encountered peaks and valleys, but the platform is still relevant and even necessary for many marketers. Regardless of privacy concerns and other issues, Facebook still has billions of users, and they like to shop. That’s why 67% of social media marketers rely on Facebook as their primary platform.

While it remains an effective strategy, Facebook marketing will change in 2020. Paid ads are a must. Organic reach on Facebook is perhaps 6% of page likes. But with Facebook ads, you have the potential to reach 2.45 billion active monthly users.

There are several ways to use Facebook ads to market your business in 2020, but one of them reigns supreme: Stories ads. Facebook rolled out its Stories feature in March of 2017, and now 500 million users watch Stories every day.

Instead of spending all your budget on newsfeed ads, allocate part of your funds to Facebook Stories ads. Incorporate video in your Stories ads to inspire viewers to take action.

How are we able to help your business?

We do not have a crystal ball and are unable to predict future digital trends for 2020. However, one thing is for sure, the digital age is not going away. Businesses need to compete and make sure they have the latest technology. This will ensure market presence and hopefully increase sales.

Contact the LIS Help Desk to discuss your requirements. Our team will advise you on the most appropriate system for your business. Whether you require, IT equipment and support, software and security, networking or telecoms – we are here to help. Giving you peace of mind to allow you to concentrate on what your good at.

#Digital #Internet #BigNumbers

Proactive IT Providers

Proactive IT providers can stabilize ever changing client demands, flexible working patterns and compliance issues. Not to mention sudden, disruptive changes to how we all work. Businesses require advanced solutions and strategic IT management.

In these uncertain times our team have gone above and beyond to help our clients. We have implemented, maintained and secured remote working solutions. This feels like an apt time to abandon social etiquette!

Choose the right IT company for your business

We would be interested to hear if your IT provider was proactive or let you down in the COVID-19 crisis. More importantly, were they able to cope with the demand for remote working and have they added any value to your business subsequently?

As staff return to the workplace in the coming weeks many small businesses are looking to restructure their processes and procedures. Therefore, if you feel that you have previously been let down, perhaps now is the perfect time to review matters.

Proactive IT Providers

Keeping business productivity high and downtime low! We pride ourselves on delivering nothing but the very best customer service and solutions to our customers whatever the situation may be.

How can you plan for the future?

Contact the LIS Help desk for a FREE IT AUDIT. Alternatively,  book a 15 minute phone call with one of our experts, for a time that suits you. At LIS we pride ourselves in providing a first-class IT support service, driven by our dedicated friendly team of support professionals.

At LIS we pride ourselves as being  proactive IT providers. Offering a first-class IT support service, driven by our dedicated friendly team of support professionals. Whether you are looking for IT support or telecoms in Essex, our range of managed IT services will cover your every need.

Find out why most small business are not meeting recent guidelines regarding returning to work. Click here to view the support for businesses and self-employed people at the Government website.

Our feelings are that this guidance will have direct implications for your business processes and your IT infrastructure. Take this opportunity to plan and prepare for the new normal. Every business should make every reasonable effort to enable working from home, as their default option.

Microsoft Teams advice guide

Unless you have been living on another planet, you have noticed that things have been a little… strange, lately. Covid has changed the way we do pretty much everything. Our Microsoft Teams advice guide will improve how you work. It looks as though it will be some time before things go back to the way they were. If at all.

On the up side, you may have discovered that your business can be more flexible with the way your people work, than you’d imagined. With many people working from home to some extent, remote working has become a viable, permanent option for many organisations. If your people are getting on well with it, what’s not to like?

People can work in a way they’re comfortable with. You could make a big financial saving on office space and travel. As well as giving your people the gift of time, because they no longer have to commute. However, the important thing to always keep in mind is how you’re going to continue to collaborate as a team.

Improve how you work with our Microsoft Teams advice guide

We are going to look at it, step by step, click here to download our latest Microsoft Teams advice guide.

  • How will meetings look if remote working becomes a permanent fixture?
  • What is the best way to keep team motivated and morale up? If your once “all in one place” team don’t see each other from one week to the next?
  • How will documents be shared, added to and refined?

It’s likely that you’ve already looked at some of these potential issues during lockdown. Have you found the best solution for your people? If not, it’s time you looked really closely at Microsoft Teams. Microsoft Teams has it all when it comes to uniting your business and helping you to get the job done. Make use of our Microsoft Teams advice step by step PDF guide.

Microsoft Teams advice guide

Microsoft Teams, also referred to as simply Teams, is a unified communication and collaboration platform that combines persistent workplace chat, video meetings, file storage, and application integration.

What is Microsoft Teams?

Teams is Microsoft’s take on chat-based communication for business; Teams is also Microsoft’s answer to competing platforms such as Slack. Slack stock continues to lose value, despite a good revenue flow–analysts cite Microsoft Teams as part of that decrease. In July 2019, Microsoft Teams slid by Slack with 13 million daily users; as of April 2020, Microsoft Teams has 75 million daily active users.

Summary

  • What is Microsoft Teams? A chat and collaboration platform for Microsoft 365 customers designed to simplify group work.
  • How do I use Microsoft Teams? As well as the chat-based communications, Teams’ integration with other Microsoft services allows users access to shared files and calendars, collaborative editing, and easy switching between voice, video, and text chat.
  • Who does Microsoft Teams affect? The service is available to most subscribers to the cloud-based Microsoft 365 suite.
  • When and where is Microsoft Teams available? Microsoft Teams is available to Microsoft 365 customers and supports 93 languages and dialects.
  • How do I get Microsoft Teams? Microsoft Teams is enabled by default for most organizations using Microsoft 365.

Still need help?

There’s a massive help section if you’re ever unsure, and even a training tab full of how-to videos and guides to get you up to speed. Find it in the left corner of Teams.

Really, the new generation of working from home should be full of positives for your business. With the right tools, there should be little disruption to your business and projects. And communicating can become more precise and fruitful.

Give Teams a go and see how it could work for your business. As ever, we’re always on hand should you need any help. Just contact The LIS Help Desk for advice or guidance on this, or any other aspect of your business’s IT and data security.

Our friendly and knowledgeable team have a wealth of experience. Let us be part of your team! Don’t forget to download our FREE Microsoft Teams advice guide.

#MicrosoftTeams #FreeGuide #WorkBetterTogether

Clean your smartphone safely

How to clean your smartphone safely? Does your new cleaning routine include your phone? Samsung has issued a warning to be careful how you clean yours, to avoid causing permanent damage. Take a look a at a recent article in the Daily Express https://www.express.co.uk/life-style/science-technology/1281468/Samsung-galaxy-phone-clean-warning-damage-risk

For many of us, our mobile phones are stuck to our hands throughout the day on our commute, at work and at home. But if we’re cleaning our hands more often, shouldn’t we be doing the same with our handhelds?

Clean your smartphone safely

While you may want to clean your smartphone, some substances can damage the device. Dr Lena Ciric, a microbiologist from University College London, says you can effectively clean your phone using just household soap and water.

Five ways to safely clean your mobile phone

While keeping your hands clean is relatively straightforward, a mobile phone is a different matter. We walk you through your options to clean your smartphone safely

There are a few ways to ensure that you clean your smartphone safely while avoiding any unnecessary damage to the device. Before cleaning, always start by turning your phone off, and ensure you leave it to dry once before turning it back on. It’s also advised that you clean your phone daily.

1. The safest option is wipes

As advised by brands such as Apple and Google, using a 70% alcohol wipe is the best option for cleaning your phone. These wipes can be used on all the exterior surfaces of the phone such as the display and rear casing, avoiding any openings on the phone (headphone ports, speakers, etc).

2. Use mild soap and water as an alternative

This method might not be as good for germ-busting as alcohol wipes, but if all else fails, with some soap on hand you can get rid of some of the grubby bacteria that’s hiding in plain sight on your phone.

Start by making a mixture of dish soap and water. All advice points to avoiding dunking your phone in soapy water at any cost because this can seriously damage its internals. Instead, dip a microfibre (and preferably lint-free) cloth into the solution. These cloths are much less abrasive than towels or tissues and are less likely to damage the protective, scratch-resistant layer on your phone’s display.

Ensure that the cloth isn’t dripping wet either. It should only be damp so that no excess water gets into the phone, especially if it’s not waterproof.

3. If all else fails, give it a light rinse – but only if it’s waterproof

This tip is strictly for those whose phones are certified waterproof. And not just any IP waterproof certification either – IP67 and up.

IP (Ingress Protection) ratings certify your phone against dust ingress and contact with water at varying levels, depending on their rating number. If your phone is IP67 certified your phone can withstand immersion in up to 1 metre of water for up to 30 minutes, while IP68 certified phones are fine in up to 1.5 metre of water, although this can vary by manufacturer so it’s always best to check.

If you don’t have any wipes or dish soap to hand, you can rinse your phone in fresh water to clean it. Again, we would caution against dunking it into water with any added cleaning products as this could seriously harm the internal components and get into the openings of the phone. Beware if you have any cracks on your phone as well, as water can inadvertently seep into the phone more than you hope for it to.

Be sure to leave your phone to dry for at least five minutes if you use this method.

4. Don’t use household cleaning products like bleach

You might be tempted to mix up your own concoction using some trusty cleaning supplies. Manufacturers have warned against doing this as the harsh chemicals in these cleaners can wear down the protective layer of your display.

Always avoid using products like bleach anywhere near your phone. Another thing in your cleaning arsenal that you should also keep away from your phone is kitchen roll, which can often be abrasive. Even tissue can be harsh on your phone’s display. They can leave scratches, especially if used several times with excessive force. Try and opt for a gentler microfibre cloth instead.

5. Don’t forget to clean the case

Cleaning advice doesn’t just go for those that are getting hands-on contact with their smartphone. If you’re using a phone case to cover your precious handset, you should be just as diligent with cleaning it. Particularly if your phone case doubles as a purse to store your cards and money.

On the whole, the same tips apply to your case as your phone. Sometimes, you may have a bit more freedom. Ensure that you always remove the phone from your case before cleaning it.

Cleaning advice varies depending on the material of case you have. We’ve given some tips below so that whether you’re clutching a leather, wood or silicone-coated smartphone, you’re keeping it germ-free:

Leather: Use a damp cloth with a mild hand soap and water solution. You can also use a mild cleaner with the cloth to get stubborn stains out.

Plastic, rubber and silicone: Soak the case in a solution of dish soap and warm water for a few minutes. If you have any stubborn stains, you can gently scrub a toothbrush on them to try and get them out. Dry the case with a microfibre cloth.

Wood:  Contact with water can deteriorate the wood. So use a dry microfibre cloth regularly to wipe these cases down.

How can we help your business?

We are not cleaning experts and cannot guarantee to help you with your clutter and hygiene. However, we offer every telecoms service to keep your business connected. Contact The LIS Help Desk today to speak to one of our friendly and experienced team to discuss your requirements.

#SamsungPhones #CleaningWarning #AvoidPhoneDamage

Facebook Avatars

The latest trend is to use Facebook Avatars of yourself to express a range of emotions. Click here for your guide on how to create the ideal version of you. The Avatars feature lets you customise your own personal avatar for use in stickers across comments and Messenger,” Facebook explained. “It lets people create a new persona, allowing them to share across Facebook and Messenger in a more personal, light-hearted way.”

What are Facebook Avatars?

Facebook said it wanted to give users a better way to express themselves and introduced Facebook Avatars. Here is how they they have described them.

“Avatars enable you to share a range of emotions and expressions via a digital persona. They uniquely representative you and are so excited to bring this new form of self-expression to people around the world. Avatars let you to react and engage more authentically with family and friends across the app. As a result, there are many emotions and expressions to choose from.”

Facebook Avatars

Go to Facebook or Messenger comment composer, click the “smiley” button. Click the sticker tab. Click “Create Your Avatar”!

What can you use Facebook Avatars for?

Facebook  Avatars can be used within comments, stories and Messenger conversations. They can also be displayed on your Facebook gaming profile and Facebook will eventually allow use for text posts with backgrounds.

How to make your them

You can start making your own Facebook Avatar by heading to the comment composer in the Facebook app or Messenger app. Next, tap the smiley button and go to the sticker tab, choose “create your avatar”. It’s that easy!

You’ll notice a range of options, including for hairstyles, complexions, and outfits.

LIS pride ourselves in providing a first class IT support service. Do you know there are over40 million business pages on Facebook. We can help your business with the latest computer equipment. Contact the LIS Help Desk to discuss your requirements, IT support and telecoms needs.

#FacebookAvatar #HideYourFace