Amazon pilots video calls to verify third-party sellers. They are in the process of cracking down on third parties selling fake goods. It is a simple plan involving video calls, ensuring that customers are guaranteed online sales security.
Find out more by clicking the link: www.theverge.com/2020/4/27/21238026/amazon-seller-verification-video-calling-fraud-third-party-sellers
Video calls to vet third-party sellers
Amazon will use a proprietary machine learning system to review hundreds of unique data points to spot potential risks. Such as whether the account is combined with another concealed account. The company will set up a video call with future sellers and verify that their ID match the documents submitted in their application. Trained agents will review third-party sellers before approving them.
The company launched in-person seller checks earlier this year. However, changed to video calls in February due to the COVID-19 outbreak.
There are some problems with third-party sellers and a need to have deeper brand control. As a result, some larger retailers pulled back from the platform. Last November, Nike announced that it would pull its products from Amazon. As well as Birkenstock, they said in 2016, it would no longer sell its products on Amazon in 2016.
Recently, marketplaces like Amazon and eBay are working to reduce the fake goods sold on their platforms. There a few reasons why consumers turn to knockoffs in the first place.
The company added the live check process via video calls and will be trialled in the US, UK, China and Japan. It involves Amazon matching the documents that a seller has provided. The process involves original documents, as well as using facial recognition tech to verify identities. This will increase customer morale and ensure complete online sales security.