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Blog Posts from the Helpdesk
Facebook donates £1 million to help save a museum losing millions
Facebook is donating £1 million to Bletchley Park. The UK centre for Allied code breaking during World War II that now operates as a museum. This museum is losing millions of pounds during the pandemic. Rory Cellen-Jones the BBC’s Technology Correspondent takes closer look into this generous donation.
Leaders of the UK’s cultural sector warned the industry is facing possible devastation. A potential loss of more than 400,000 jobs and up to £74 billion in revenue to the end of 2020. This is due to the COVID-19 pandemic. According to new research from Oxford Economics commissioned by Creative Industries Federation. The research suggested museums are losing millions of revenue. As well as, theatres, galleries, will experience twice as much economic fallout from the pandemic as the overall economy. This also includes the industries of music, film, TV, Architecture and publishing.
Donation helps museum losing millions
The Bletchley Park Trust, a registered charity, announced in August that the site was facing a revenue shortfall of £2 million because of falling visitor numbers caused by the coronavirus. Because of the drop-in revenue (95% of annual income), the park announced it was considering 35 redundancies, constituting a third of its workforce. Facebook’s donation will save some of these jobs, but it’s not clear how many.
An ongoing legacy
Facebook said it made the donation in recognition of Bletchley Park’s “ongoing legacy as a birthplace of modern computing.” The park’s code breakers and mathematicians cracked the Enigma codes used by the Nazis. An achievement that some historians say shortened the length of the war by two to four years. They also made key theoretical and engineering breakthroughs. These include the creation of Colossus, the world’s first programmable digital computer. With the help of Alan Turing’s work, the English mathematician who is seen as the father of modern computer science and artificial intelligence. At its height, the code-breaking operation at Bletchley Park included some 10,000 employees, with women constituting roughly 75% of the workforce.
“The historic achievements of Alan Turing and the Bletchley team have benefited all of us greatly, including Facebook. We are thrilled to help preserve this spiritual home of modern computing,” said Steve Hatch, Facebook’s vice president of Northern Europe, in a press statement. The UK is Facebook’s biggest engineering hub outside the US, home to more than 3,000 employees, with more than half working in engineering roles.
In a press statement, Bletchley Park CEO Iain Standen said the site was “very grateful to Facebook” for its donation. “With this significant support, the Bletchley Park Trust will be better positioned to operate in the ‘new world’. It will keep its doors open for future generations,” said Standen.
Helping businesses in these troubled times
Museums are losing millions and all of the creative industries are experiencing difficult times. If ignored, thousands of world-leading creative businesses are set to close their doors, jobs will be lost and billions will be lost to our economy. The repercussions would have a devastating and irreversible effect on our country.
LIS client benefit from support for workers from home. Our team provide remote IT support and make sure your team have the correct access and security to enable them to work as if they were in the office. Contact the LIS Help Desk to find out how we can support your company.
LIS – SECURING YOUR DIGITAL WORLD
#technews #bletchleypark #funding #facebook
Google Assistant is a capable helper but adjusting these options will protect your privacy and put you in control. We have put together a short guide of five Google Assistant features you should turn off right now.
Business Insider take a look how to turn off or limit Google Assistant Features, if you don’t want it listening to you all of the time.
Make life easier with Google Assistant Features
You can use Google Assistant Features to set timers, call friends or restaurants for takeout and so much more. It’s certainly convenient to have Google around to answer quick questions. It will even report on the day’s weather or control your smart home. Still, there are some things you might want to disable on your Google smart speaker or smart display. After all, every feature of Google Assistant won’t be a good fit for everyone.
Whether you’re worried about privacy or just want a more natural conversation experience, here are five things to toggle off to get a simpler and safer Google Assistant experience.
Voice recording settings
Google recently announced changes to its voice recording privacy settings. Unless you opt in, Google won’t save your audio recordings or share them with its human analyzers to improve Google’s algorithms. However, if you opted in or have previously saved audio recordings, you can choose how long Google keeps them or manually delete them.
To adjust these settings, visit your Home app, tap on your profile picture in the top right, followed by Assistant Settings. There, you’ll land on the You tab. Select Your Data in the Assistant and scroll down to Audio Recordings. Tap to see options for saving, reviewing and deleting recordings.
Continued Conversation helps Google listen for follow up questions without you having to say “Hey, Google” a second time. While this is handy, the extra listening can sometimes be less than seamless, especially when you don’t have a follow up question or you’re just asking a question of someone else in the room. Luckily, you can turn off this feature.
To turn off Continued Conversation in the Home app, tap on your profile picture in the top right, followed by Assistant Settings. In the next screen, navigate to the Assistant tab. There you’ll see several options including Continued Conversation. You’ll be able to toggle off Continued Conversation and see which speakers it will affect.
“Hey Google” sensitivity
If you feel like you’re always waking up your smart speakers accidentally, the “Hey Google” sensitivity may be too high. You can adjust how well your Google Assistant responds to its wake word if it isn’t hearing you well enough or if it mistakes other words for its wake word.
To adjust the sensitivity in the Home app, tap on your profile picture in the top right, followed by Assistant Settings. In the next screen, navigate to the Assistant tab and you’ll see several options including “Hey Google” sensitivity. There you’ll be able to adjust the sensitivity for each individual speaker in your home. Select the speaker you’d like to adjust and choose from five settings from “least sensitive” to “most sensitive.”
If you use a Google-enabled smart display like the Nest Hub Max, Lenovo Smart Display or JBL Link View, you may want to keep your camera disabled when you’re not making video calls. Each display does this a little differently. While JBL and Lenovo offer physical shutter options, you don’t get a built-in shutter with Google’s in-house display, the Nest Hub Max.
Instead, there’s a toggle button on the back of the display to disable the camera and microphone. An indicator light beside the camera lens shows the current status. This is a tough one, because you’ll need to remember to switch it on and off each time you use a camera feature. Still, having the option to make sure your camera is off when it needs to be is important.
Like voice recordings, Google saves information on the sites and apps you use with your Google account. If you’re concerned about privacy, adjusting these settings offers some peace of mind.
In the Home app, tap on your profile picture in the top right, followed by Assistant Settings. Tap the three dots on the top right of your screen and select Google activity controls. There, you’ll see a page with options for controlling which information Google gathers from your online and mobile app activity. You also can turn on auto-delete and choose how often your data is removed.
Whether you adjust one or all of these settings, personalizing your voice assistant can make the entire experience much more pleasant. If you live in a large household, features like Voice Match and Household Contacts can help everyone live in harmony with the same devices.
“Hey LIS”. How can you help me?
Technology is always changing; upgrades need to be managed and don’t forget about security issues. LIS customers benefit from our years if IT knowledge. We managed their IT systems to allow them to concentrate on their business. Consider us like you PC doctor or Virtual IT PA.
Contact the LIS Help Desk to discuss your options and found out how easy it is to keep your systems up to scratch.
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#GoogleAssistant #ITSupport #Upgrades #Security
How Excel may have caused loss of 16,000 Covid tests in England? Microsoft’s Excel spreadsheet software may have led to Public Health England misplacing nearly 16,000 Covid test results. Due to the fact that the software has a million-row limit.
The story published yesterday by the BBC written by Leo Kelion (Technology Desk Editor) investigates what went wrong. This highlights that if you upgrade your software and talk to your IT provider, you will avoid nasty surpises. Are you using out of date operating system and software? Upgrade your software to make sure your business operates more efficiently and stays secure.
The data error led to 15,841 positive tests being left off the official daily figures. In addition, 50,000 potentially infectious people may have been missed by contact tracers and were not told to self-isolate. PHE was responsible for collating the test results from public and private labs.
Rapid development of the testing programme has meant that much of the work is still done manually. Individual labs send PHE spreadsheets containing their results. However, the system has improved from the early days of the pandemic and it is still far from automated.
Excel spreadsheet error caused a huge spike in Covid cases
The weekly rate of new Covid-19 cases has soared in dozens of areas of England. Nearly 16,000 cases were left unreported because of a technical error with an Excel spreadsheet.
Manchester now has the highest rate in England, with 2,740 cases recorded in the seven days to 1st October. The equivalent of 495.6 cases per 100,000 people, up from 223.2 in the previous week.
The problem has led to a delay in efforts by NHS Test and Trace to find the contacts of those who tested positive for the virus, in some cases by around a week.
Prime Minister Boris Johnson was unable to say on Monday morning how many contacts of positive coronavirus cases had been missed.
IT experts ‘surprised’ at PHE use of Excel for Covid-19 data
IT experts have questioned why Public Health England used Excel for a scheme as large as NHS Test and Trace. Once the technical error led to nearly 16,000 cases going unreported. Computing experts and academics said it is “very surprising” that Excel was used for something of this scale and not adequately tested” they said.
“It is very surprising to hear that an enterprise scale system, presumably developed by professional technologists, is expected to run on Excel,” said Adam Leon Smith, fellow of BCS, The Chartered Institute for IT, and chair of BCS’s special interest group in software testing.
“Many large organisations refer disparagingly to Excel-based applications as ‘end-user driven architectures’. They spend lots of time trying to decommission them for reasons relating to security, control and stability”.
“This is mostly because Excel is designed for end-users not complex systems. It has well-known scalability limits. Excel can’t handle unexpected situations in a way that interacting systems will be able to recognise”.
“It sounds like these limitations have manifested in real problems in this case. This is exactly why databases are normally used in enterprise applications”.
“Even if presented with a system that did rely on Excel, one of the first things that should have been identified through a testing process was a limit to the data volume it could process.”
Excel has limitations
Dr Peter Bannister, executive chair for the Institution of Engineering and Technology Healthcare Sector, said limitations of commercial off-the-shelf products such as Excel for medical uses are well-known.
“It’s disappointing to read that a lack of awareness around the limitations of a consumer software product has led to such a negative impact for all those who are relying on the Covid testing programme,” he said.
“It’s widely known within medical device development that the use of commercial off-the-shelf products, such as Excel, requires additional testing to ensure that they are able to meet the stringent requirements of use in a healthcare setting.”
The Excel spreadsheet reached its maximum file size. New names could not be added in an automated process, he advised. The files have now been split into smaller multiple files to prevent the issue happening again.
Consider file size
Jon Crowcroft, Marconi Professor of communications systems from the University of Cambridge, said file size is a “basic consideration”.
“One would think that a software engineer would have considered a worst-case test scenario for any system design – on paper before you even get to writing code – just to make sure it wouldn’t blow up in any way like this,” he explained.
“The limitations of Excel in terms of big data, which is generally a very decent piece of software, are well-known – if you look at how many people are expressing astonishment at this online, you can see that.”
He continued: “There are many big systems in Government (e.g. DVLA’s or HMRC’s) that work at this scale so there’s no excuse.
“Also, a simple sanity check on the data or error checks in the system might have told them when they hit this limit instead of discovering it after the event.
“This sort of thing is standard in sixth form or undergraduate computer science training too.”
Upgrade your software for efficient business
Has your organization been considering an upgrade to Microsoft Office 365 from on premises Office/Exchange? Perhaps you’re holding back because the word, “upgrade” is enough to scare anyone away. Most companies upgrade software when they are forced to. But in the case of Office 365, the benefits you’ll get from upgrading are delightfully easy and without doubt worth the commitment.
Contact the LIS Help Desk about how we can upgrade your software to Office 365. Take advantage of tools like Intelligent Edge, PowerApps and Flow. These tools ensure your data is tied to the same cloud system. This enables you to access your email addresses without additional setup and configuration, as well as other benefits.
Office 365 Security Package
Our Office 365 Security Package is a bundle of software tools. The package works continuously on Microsoft Office 365 accounts. They provide genuine protection benefits that EVERY business ought to have. We manage EVERYTHING for you. It’s all in our hands, which is exactly how it should be. However, once we upgrade your software, you will have peace of mind to allow you to focus on your business.
Download our Office 365. A Risky Business? booklet to find our more.
LIS – SECURING YOUR DIGITAL WORLD
#Excel #Covid #Office 365 #ITSupportEssex
Driving test website for England and Wales crashes shortly after reopening. DVSA portal had almost 7 million visits in 12 hours when it reopened after several months of suspension.
Driving test website crashes
The BBC reported millions of people were unable to access the site at all or losing their booking part way through the process.
Learner drivers will be unable to book a driving test until Wednesday. Urgent maintenance has started on the website after it crashed at a time of unprecedented demand.
The Driver and Vehicle Standards Agency (DVSA) said its driving test booking service had almost 7m visits in 12 hours. It reopened after several months of suspension during the coronavirus lockdown.
It said on Saturday that it had taken the service offline until 8am on Wednesday. Increased demand on the site led to essential maintenance to keep the site running.
Gareth Llewellyn, the DVSA’s chief executive, said: “Coronavirus has severely impacted our business-as-usual operations, including by stopping driving tests in March. Since then DVSA have only been dealing with applications for emergency driving tests for critical workers.
“Following unprecedented demand for the driving test booking system with almost 7m attempts to book a test when it opened, we need to carry out urgent maintenance so people can book tests. DVSA have closed the booking service until Wednesday 26 August and are sorry for any inconvenience.”
When will the driving test website re-open?
The DVSA driving test booking service for England and Wales reopened again at 8am on Friday after being closed since 20 March. The service received 7 million visits by 8pm. This left candidates unable to complete their bookings. Users received an error message when attempting to access the bookings page.
210,000 tests had been cancelled and tens of thousands more were delayed because of Covid-19, said the DVSA. Learners whose tests were cancelled during lockdown were first invited to rebook in July.
Driving tests in Scotland are due to restart from 14 September, but people are not yet able to book a slot.
IT does not have to drive you mad
Don’t let your IT system drive you mad. We are the IT recovery service for when your website crashes and/or you experience computer problems. Contact the LIS Help Desk today and our friendly team will be glad to offer you assistance.
We can fix your problems, suggest upgrades and manage your back up solutions. With a monthly IT contract, the benefits are endless. Can you afford not to work with an efficient, reliable and knowledgeable IT company. We are only one click or a phone call away. With our help you can drive towards your goals without tests getting in the way.
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#Websites #Internet #ITSupport #Security
The realistic robotic pets are designed to give seniors some companionship, without all the responsibility of an actual animal. Your elderly parents can comfort, cuddle and care for these lifelike cats and dogs. The realistic robotic pets help the elderly battle with loneliness, dementia and mental wellbeing.
Realistic robotic pets comfort the elderly
Without a doubt, the hardest thing about getting older is watching the people you love get older, too. Your aging parents or loved ones deserve to spend their remaining years with as much love and warmth as possible, especially if they are battling an illness.
That’s why, over the last few years, pet companions have become so popular, particularly for older adults who are feeling lonely or have dementia. In fact, a 2017 study revealed that the interaction between aging adults and animals — whether real or robotic — can help lower blood pressure, ease anxiety, reduce feelings of loneliness, and improve overall quality of life. Some nursing homes even offer pet therapy for dementia patients to ease any unintended agitation and aggression.
For these very reasons, more than 1,300 Amazon shoppers have left five-star reviews for Ageless Innovation’s Joy for All Companion Pets. Perfect for dog or cat lovers, these plush animals have built-in sensors, “vibra purr” or “bark back” technology, and brushable fur, making them surprisingly realistic. In other words, they look, feel, and sound exactly like the pets that your loved ones grew up with (minus the litter box or backyard clean up). Insert four batteries, and the cats, which come in four different shades to mimic real breeds, can open and close their eyes, lift their paws, and move their head and body. If you pet them in the right spot — like on their belly or back side — they’ll let out a “purr.”
If your loved one is more of a dog person, you can also buy a stuffed golden puppy, accessorized with a red bandana, that will bark if he’s feeling happy, sad, or needy. At only four pounds, the stuffed pup is easy to play with and won’t weigh down even the most fragile frame.
Is it worth the price?
The price of Ageless Innovation’s toy is steeper than other stuffed animals on the market. Glowing reviews prove that these lifelike robotic pets are worth every penny, especially when gifting them to a loved one. “My family recently had to place my mum in a nursing home for long term care. She has dementia and my 88-year-old father could no longer care for her. We worried about the time she would spend there when no one was visiting. Because of this, I got her one of these cats. I am happy to say that this was one of the best purchases I have ever made. It is truly remarkable what this cat can do. It is very lifelike and although my mother knows it isn’t real, she enjoys it nonetheless,” one Amazon shopper wrote.
One reviewer who has a wife with dementia shared a similar sentiment. “My wife of 72 years has been diagnosed with rapid onset moderate dementia. She always wanted a dog. However, I knew that in our situation a real dog would demand more than we would be able to provide. When searching for robotic dogs as a novelty gift, I came across this companion pet and purchased it, if for no other reason than its realistic appearance. She has since spent hours with it every day since. “It has a heart” she says, reacting to the beating mechanism inside. Anything that can bring such joy and happiness is something to be truly grateful for.”
A company with a human touch
Here at LIS we can guarantee you will not have to deal with robots or automated telephone systems. When you contact the LIS Help Desk you get to speak to an experienced and friendly IT Technician. We are able to help with security issues, cloud-based back-up solutions, upgrades, IT support and telecoms. Call today to arrange your IT audit. It is FREE and there are no obligations to buy.
Realistic robotic pets are perfect for older people in need of companionship. As well as anyone who wants a cat but can’t be bothered with litter trays and tins of cat food. So why not work with an IT company than can give you peace of mind. Allowing yourself more time to focus on your business!
LIS – SECURING YOUR DIGITAL WORLD
#Robotics #Pets #ITSupport #Security
The Coronavirus has been around for several months and has started an accessible tech revolution. Many people have changed the way they work during the Coronavirus pandemic, but for some disabled people this has brought some specific challenges.
Improvements in accessible technology has seen artificial intelligence software provide real-time, on-screen transcriptions of what someone is saying in video calls, but there are concerns that some video calling platforms and apps are not as accessible as they could be. BBC Click’s Paul Carter find out more.
The accessible tech revolution begins…
What is The Social Model of Disability?
The Coronavirus crisis means that many of us are now working remotely and using videoconferencing platforms and tools. But how do we use them in an accessible way?
Drake Music have been researching and learning about accessibility in video conferencing/ online meetings/ remote music sessions. Here are some of the solutions to assist businesses with the accessible tech revolution.
A group conversation can move rapidly. This can be inaccessible to some people. In video calls there can also be an overwhelming amount of information to process (audio, visual, chat text etc). Check in with your group as to their requirements.
Some suggestions to support accessible conversations would be:
- Assign a moderator who checks in on people’s understanding and reiterates key points at regular intervals.
- Ask participants to speak one at a time.
- For large groups consider controlling participants’ audio to allow them to chat to everyone, or just the host. (Note: in Zoom there is a ‘raise hand’ function to allow participants to signal that they wish to comment/ask a question.)
- Use the chat function to record key points, giving each a title to separate key info out from general chat.
- Record the meeting and share it afterwards to let people listen to important sections again.
- Offer an option for people to switch off cameras.
- Offer to record the meeting and send the video and a transcript of the chat to participants after.
- If you/your participants are new to video-conferencing here is a useful guide to Zoom from Copronet Wales
A large meeting may be noisy and hard to follow. This will make it more inaccessible. Some suggestions to improve the experience for the end user could be:
- Ask everyone to mute their mics when not speaking to limit extraneous noise.
- Consider using an external mic if you are hosting a meeting, to improve sound quality.
- Use a video conferencing system which supports Subtitles/Captioning – this can be beneficial for everyone and is especially important if you are using screen sharing and participants can’t see you while you are speaking.
- Skype – Automatic captions, not always 100% accurate, but helpful. Multi-videos can crash more.
- Zoom – Captions can be enabled, but someone has to be assigned to type them.
- Google Hangouts – Automatic captions/subtitles, we haven’t tested these yet.
- Gotomeeting – Offers transcriptions after the meeting, but possibly not live. Caption info for
- Teams – Microsoft’s service offers automatic captions/subtitles. We haven’t tested it yet.
- For captions, speak clearly, slowly and into the mic. Limit background noise and try to avoid everyone speaking at the same time. Also allow for extra time to transfer captioners into breakout rooms, or to get set up at the start of an event.
- If you are using slides consider sharing your speaker notes alongside them, so that people can read along if needed.
- If you share videos, ensure they are captioned.
- Headphones may be useful
Please note: Automatic captions may work reasonably well for smaller conversations and one-to-one discussions, but that for training, livestreaming or bigger group meetings it is not always the best option.
When hosting a remote meeting which involves sign language there are specific considerations needed in order to ensure it is accessible – e.g. turn-taking, the visibility of the speaker to the interpreter, the tiring nature of watching signing in 2D.
There is an excellent post on The Limping Chicken blog by Jo Wootton which covers this topic in depth and which we recommend reading.
Access to Work support can be used to pay for a captioning service or BSL interpreters if the video-conference is for work and that support is required to allow you to fully participate in meetings.
Stay accessible within your business
We understand the challenging times facing business at present. It is not easy to have some of your team working from home and some in the office. A company must make sure that they supply all the right equipment to all their staff. This will make sure no employee is disadvantaged when doing their job.
Contact the LIS Help Desk to discuss your concerns and/or requirements, Our experienced team will be able to advise you on the correct software, hardware and systems to assist your employees. Take advantage of our security and back up solutions. As well as the latest telecoms and video conferencing systems to enable you clients and team to stay in regular contact.
LIS – SECURING YOUR DIGITAL WORLD
The news broke recently that major US Twitter accounts were hacked in a Bitcoin scam.
The Twitter accounts of notable billionaires were hacked, on Wednesday afternoon. These included Amazon founder Jeff Bezos, Tesla founder Elon Musk, rapper Kanye West, Microsoft founder Bill Gates, and former New York Mayor Michael Bloomberg. Politicians’ accounts, including Joe Biden and Barack Obama, were also affected soon after. “I am giving back to the community,” the tweets read. “All Bitcoin sent to the address below will be sent back doubled!”. The link to the Bitcoin wallet is consistent throughout all the tweets, suggesting a cryptocurrency scam.
The bulk of the messages have been deleted, though screenshots remain of several affected accounts:
Twitter has acknowledged the problem, but we are still very short on detail. The Biden campaign stated that the platform locked his account immediately after the breach, and removed the tweet. As part of the Twitter’s effort to solve the problem, verified accounts were restricted from tweeting for several periods on Wednesday night. The internet was alive to rumours of the removal of the verification badge.
What’s the scam?
Hackers broke into the high-profile Twitter accounts and sent fake tweets offering $2,000 for every $1,000 sent to an anonymous Bitcoin address.
For instance, the message sent from Elon Musk’s account said, “All bitcoins sent to my address below will be sent back double the amount. If you send $1,000, I will send back $2,000.” Likewise, information spread from Bill Gates’ Twitter handle said: “Everyone is asking me to give back, and now is the time.”
How did they do it?
Whilst there has been no official announcement of the method the hackers used, there are strong and consistent rumours originating from those who should know the truth. It appears that high level administration accounts were compromised, possibly through some form of social engineering, phishing or some say an ex-employee. Doubtless the truth will out. Either way this is a timely remind to lockdown your admin accounts!
Lessons for us from Twitter accounts hacked
There are no free lunches and no easy money. As an investor, you should always doubt information or schemes that offer to you an opportunity to make quick money in a very short period. The financial victims were just greedy. The other victim is the end user who places their trust in a large organization that we should be able to be rely upon to secure our data.
“Hackers had complete access to Twitter. They could post anything from any account. But they chose to seek bitcoins through false promises. People should be more careful. Most crypto giveaways that ask for contributions are scams. We hope this brings awareness, and Twitter users do not fall for these kinds of scams again,” said Arjun Vijay, Co-Founder and COO, Giottus Cryptocurrency Exchange.
Twitter earlier had to take the extraordinary step of stopping many verified accounts marked with blue ticks from tweeting altogether. Password reset requests were also being denied and some other “account functions” disabled. You may be sure that behind closed doors the Twitter investigation with the assistance of the FBI will be exhaustive. The reputational damage from the Twitter accounts hacked can not be over estimated.
Does your business also need an emergency response?
We would strongly urge you to review who has adminstrator rights to your world. Are you immune to this cyber threat? At the end of the day Twitter suffered from poor house keeping by a large corporate.
Protect your business with LIS
With immediate effect, we will add our Office 365 Security package to all our customers, at no cost. Amongst other benefits this gives you a monthly review of all users with administrator access and alert/approval for any changes that may occur. Irrespective of whether the change came about through staff action, hacking or some form of social engineering. We would offer it to Twitter but that horse has bolted 😀.
A strong defence against cyber-crime is essential for your business. Protect your business data and sensitive information as it flows across your organisation. Our solutions enable us to understand where you are vulnerable. We can take proactive steps to help prevent and respond to threats, in order to reduce the potential risk to your business.
Contact the LIS Help Desk to migrate to Office 365 if you don’t already subscribe. Take advantage of our Office 365 Security Package special offer. Make sure your data and email are fully protected.
Our Office 365 Security Package is a bundle of software tools, that includes:
Finally, if you need them our managed anti-virus and anti-spam protection services can be deployed within minutes. LIS provides essential protection for your business, defending you from email viruses, spam and malware.
Do not gamble with your business security – we give you peace of mind!
Digital is changing everything. The way your customers behave. The expectations they set. The speed at which they act. We take a look at the latest digital trends for 2020. You just have to look around you in a café, on the train, on the street… life is going mobile. This is just the start of a whole new era.
Winning in the new digital landscape is all about creating and continually optimizing flawless user experiences. That means staying on top of ever-changing trends. There are a ton of useful stats about internet usage here. Even though we knew it was huge, it’s still surprising to see some of the numbers. Trying to engage with your customers online? Then read this article.
Top five digital trends for 2020 and projections on the horizon
Video Marketing is King
Only 20 years ago, the presence of a camcorder was enough to clear a room. Now? Every person with a monile phone has a video camera. The universal shyness about videos is altogether a behaviour of yesteryear. People love videos and businesses are picking up on it.
How can you harness the power of videos to market your business? People watch videos to get information and learn. Your first step as a small business marketer is to outline what relevant information you can share that will help your target customer. Then you can start creating compelling, informative videos.
Use Schema Mark-ups and Rich Snippets
SEO (Search Engine Optimization) should be a core component of your marketing strategy. While trends change from year to year, organic search is consistently one of the top drivers of B2B website traffic.
Keyword research, high-quality content, and on-page SEO form the foundation. From there, the projection for 2020 is cantered on schema mark-ups and rich snippets. Focusing on these expands your potential to grow web traffic, increase brand awareness, and convert new visitors into loyal customers. What are they and how can they bolster your marketing efforts?
- Schema mark-up is a webpage snippet that’s been optimized into a rich snippet.
- A rich snippet contains all the pertinent details to an optimized page, including images, pricing, ratings, descriptions, etc.
Share Bite-Sized and Informational Content
Just as it’s powerful to share informative videos with your target audience, the same principle applies to other visual content you create. You don’t need to produce Tolstoy-length articles and blog posts to garner credibility and results. In fact, people often favour short, insightful and digestible information. Perfect example? Infographics are educational, concise, and easy to digest.
The Future is A.I., and it Wants to Chat
Artificial Intelligence isn’t a robot in an action film or a digital nucleus overthrowing humanity: it’s simply a dynamic marketing tool that makes managing a small business more efficient. While it’s not as glamorous (or scary!) as in the movies, it’s much more effective. That’s likely why in 2020, 80% of companies will use A.I. to increase sales, according to Single Grain.
The New Facebook Ad Marketing Trend For 2020
Facebook has encountered peaks and valleys, but the platform is still relevant and even necessary for many marketers. Regardless of privacy concerns and other issues, Facebook still has billions of users, and they like to shop. That’s why 67% of social media marketers rely on Facebook as their primary platform.
While it remains an effective strategy, Facebook marketing will change in 2020. Paid ads are a must. Organic reach on Facebook is perhaps 6% of page likes. But with Facebook ads, you have the potential to reach 2.45 billion active monthly users.
There are several ways to use Facebook ads to market your business in 2020, but one of them reigns supreme: Stories ads. Facebook rolled out its Stories feature in March of 2017, and now 500 million users watch Stories every day.
Instead of spending all your budget on newsfeed ads, allocate part of your funds to Facebook Stories ads. Incorporate video in your Stories ads to inspire viewers to take action.
How are we able to help your business?
We do not have a crystal ball and are unable to predict future digital trends for 2020. However, one thing is for sure, the digital age is not going away. Businesses need to compete and make sure they have the latest technology. This will ensure market presence and hopefully increase sales.
Contact the LIS Help Desk to discuss your requirements. Our team will advise you on the most appropriate system for your business. Whether you require, IT equipment and support, software and security, networking or telecoms – we are here to help. Giving you peace of mind to allow you to concentrate on what your good at.
#Digital #Internet #BigNumbers
Lockdown virtual pub quizzes have surged in popularity. Thanks to technology, family and friends are able to take part in virtual pub quizzes from around the world.
It’s nearly the weekend, why not brush up your general knowledge with a virtual pub quiz?
We are reliant on technology for everything from exercise classes to speaking to loved ones. To help metal wellbeing, it is also been key in keeping one British tradition going – the pub quiz. Fire up your PC or device for House Party, Google Hangouts, Zoom or Messenger and test yourself.
We are all using technology a lot more right now- see how much you really know about it!
History of the pub quiz
Renowned the world over, the great British pub is not just a place to drink beer, wine, cider or even something a little bit stronger. It is also a unique social centre, very often the focus of community life in villages, towns and cities throughout the length and breadth of the country.
Yet it appears that the great British pub actually started life as a great Italian wine bar, and dates back almost 2,000 years. For more information visit The Great British Pub article published in History Magazine.
An article in The Times 15th December 1990 mentioned “The quiz has been part of pub life for many years. Tetley’s, the Leeds brewery, has run a league for 22 years.” This suggests organised pub quiz leagues since 1968. Tetley are now part of Carlsberg and to be honest it is a tricky to Google as each search term brings up lots of pubs with quiz leagues.
The Times article also mentions “Burns and Porter, Britain’s biggest quiz organisation, runs 600 leagues for 16 breweries, supplying questions for 6,000 teams. After 14 years in the business, the company has just celebrated its two millionth quiz night”. Burns and Porter are much better documented and this is strong evidence that organized pub leagues were around since at least 1976.
Would you like any help to set up you next social or business online idea? Having trouble with your IT systems? Then contact us and we will be glad to help. Happy quizzing!
AUS-based Starship Technologies believe their robots will change food and package deliveries. They offer people a convenient new service that improves everyday life. The technology supports NHS workers who can have supplies delivered by robots using Starship’s mobile app.
Did you know that automated delivery robots are a common sight on the streets of Milton Keynes?
Starship Technologies have completed over 100,000 deliveries and NHS workers can use them for free. This is also available to the general public and has proved popular with residents that are having to isolate and social distance during the virus.
Henry Harris-Burland, VP of Marketing at Starship Technologies, commented. “We want to make life a little bit easier for people in these stressful times. NHS staff work 80 hour weeks and they don’t have time to go to the local grocery store. So, they use our robots for their shopping and we are honoured that we can be part of that solution.”
He added: “The residents have been reaching out to us online asking us to deliver to their neighbourhood. We are doing everything we can as quickly as possible. We want to expand and offer this service to more people, especially at this really important time.”
Starship Technologies have been operating robots in the Milton Keynes area since 2018. The company have been trialling the use of its robots with Tesco and Co-op to deliver grocery orders to its customers.
The Mayor of Milton Keynes, Councillor Sam Crooks, said. “The robots have become an iconic sight in the town. Everyone’s excited at the prospect of them delivering in the town centre. The technology supports NHS staff and for the 180,000 people who work in the centre of Milton Keynes. This new technology can deliver lunch easily and save time during their working day.”
Can you hear your staff shouting at their computers all day? Don’t let them suffer. We can help. Let’s have a no obligation chat and get your business back on an even keel!
#ITexperts #fastercomputers #nosweat
The top email marketing software, tested and reviewed by PC Magazine. Call LIS to help with implementation if you feel tempted!
Office 365 or Office 2019
What’s the difference between Office 365 and Office 2019? Microsoft explains it quite well.
In general, the different ways you can buy the Office suite from Microsoft are what we might politely call confusing. The devil is in the detail. Do you need the online and/or offline access, software and/or services, multiple devices or just office pcs, rights to use older versions for compatibility, additional cloud storage and so on. If you want professional unbiased advice talk to LIS . For immediate support click on the green chat phone icon.
#tech #IT #software #microsoft #office365 #office2019
Hardware security risks happen obviously. But we all trust our phones, tablets, PCs and laptops to be fundamentally secure. Built that way. Right?
Well maybe mainly hardware is secure but some recent news does beg the question as to whether we are right to assume all is well. Perhaps we are reaching the point where we need some mechanism to check and warrant and continually prove that we are secure and not open to unexpected risk. Recently we have had 2 big cases where fears have been raised but there is precious little fact to go on.
The first is the Huawei issue. Essentially, cutting through the technobabble, this boils down to political risk. If the Chinese Government put pressure on the company would they and could they use their power as a supplier to do something we would not want. All this is masked in “are there backdoors” or exploits they could use. These are technical questions but largely irrelevant. The products could be squeaky clean today and tomorrow a new driver update might change all that. So the fundamental question is do we trust the company and can we prove nothing underhand has been done?
The second recent issue is the Intel VISA bug. This is nothing to do with a well know credit card company by the way! The key facts here are that Intel buried a little monitoring and debugging tool into their chips so they could run internal tests. Unfortunately whether by accident or design they left it turned on in production systems. The result is that someone could plug a USB stick into many current PCs servers and laptops and gain access to just about everything. It wouldn’t be simple but it would be possible. Interestingly it is quite a hard problem to fix because, well, it is in the hardware! The only saving grace for this fiasco is that physical access is required to exploit the bug. As far as we know any way!
Can We Trust Manufacturers?
What both these cases have in common is that we live in a very complicated technical world. The average user cannot be expected to even understand the hardware security risks let alone mitigate them. So we have to rely on trust. Trust that we are safe. But trust is built on the premise that someone is checking to make sure that no-one is trying to be naughty. And that someone can put it right if abuse is found.
But is anyone actually looking? Well, Intel have a department whose only job is to deal with this stuff. Not sure they are sufficient protection for us given that the VISA bug slipped out. Huawei offer all the assurances in the world but Mr Trump is not falling for that one (allegedly). A cynic might suggest that this is more to do with trade wars with China than any technical concern!
But surely any manufacturer supplying the military or 5G infrastructure or your phone is just as much of a risk? Do we trust Cisco or any of the other big players? Just because the political risk is this side of the fence does that make it less risky? Just because AMD hasn’t fallen victim yet does that mean a bug isn’t there latent in the hardware.
Is there anything to be done. Well yes, its not actually that complicated to solve hardware security risks but it does require political will, technical knowledge and worldwide agreement. Does that seem likely in these fractured political times? In a word, No! So it’s time to keep your fingers crossed, backup like mad and make sure you encrypt everything that leaves your sight. Right? Ok, but then there’s the Whatsapp bug. Even encryption isn’t perfect!
Might be the right time to find a nice warm sandy beach and dig a head shaped hole and pretend nothing is wrong for a year or two! If that’s you and you need someone to keep an eye on your IT security the do contact LIS. It’s what we do!
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It’s the first of April and past noon….so we can safely post again and be believed!
In March our antispam service peaked at 200,000 blocked email per day. 0 false positives.
Our antivirus service peaked at a heady 0 virus outbreaks (plenty blocked though!).
All systems running normally as we head into uncharted Brexit waters.
LIS is 23 today! We have been looking after IT Support for businesses in Essex and London for all that time and we have still have a core of clients from those early days. Many thanks to all we have worked with as clients, suppliers, staff (and in some cases all three) over the years. Your patience, tolerance and support has been appreciated.
The good news is the the LIS product range and client base are wider and stronger today than they have ever been. Our helpdesk is providing a first rate service for clients with 99% of all calls responded to immediately and most issues resolved within 1h. Our remote monitoring and management tools are keeping managed service clients protected 24/7/365 and our managed antivirus and antispam products are rock solid defences. Telecoms, broadband, mobile data and mobile voice are growth areas for LIS with highly competitive offerings.
So here’s to another 23 years! Happy Birthday LIS.
Its been a quiet day at LIS for the Antispam service. In the last 24 hours we processed 30 thousand email of which 20 thousand were immediately blocked and 10 thousand allowed through to clients. No requests to release incorrectly blocked messages were received. Just how we like it!