Analysis of our antispam service system shows a steep rise in email volumes this week. We estimate that we are seeing 25% more email traffic than normal. This appears to be due to a mixture of businesses making one last use of their non-opt in email lists before GDPR and opt-in emails or privacy policy statements. Interestingly even at this late stage there are a significant volume of opt-in email where there is absolutely no need for them to be sent, either due to companies mis-understanding the rules or in a wish to be super-cautious. Privacy policies being issued makes up the balance of the increase but once again of debatable use or interest. We can’t help feeling this was not the intended effect of the new rules!
