Did you know that great professional domain names are the easiest way for customers to find you online? You can help your visitors find you by using a domain name that is short and memorable.
Are you still using a generic email address for your business? There are plenty to choose from for example: Gmail, Yahoo, BT, Virgin to name a few. Take a look at a recent article from business.com about why choosing your domain name is so important.
So, what are the benefits of professional domain names?
Protect your business, and brand, by ensuring that you own the rights to your domain. Protect your brand, the best website practice would be to ensure that you own your website domain.
There are many advantages to owning your company’s domain. These are just a few of the most important benefits to consider:
Increase your search ranking
Amongst the hundreds of search ranking factors Google takes into consideration, one of them weighs heavily on domain names. If you own your unique business domain, Google will rank your website higher than those that use free domain names from web hosting sites.
It is all yours
By owning your own domain, you own your company name on the web. This sense of ownership will increase brand awareness and project your company as professional in the digital marketplace which will help grow your business online. Your brand will also build up its credibility. By having a clean domain name your company will stand out and be cohesive throughout your digital strategy and marketing materials.
Company email accounts
Emailing is a critical activity that every business partakes in, so it is important to have a company email that matches your domain name. For example, your company emails will follow firstname.lastname@example.org. By linking the two you will have instant brand recognition from customers who are trying to contact you. Email marketing campaigns will also be coming from your reputable company email accounts. By having your company name after the @ symbol, you will increase the trust in your customer relationships and have consistent contact information across every employee.
Flexibility with professional domain names
When you own your domain, you have the flexibility to switch web hosts at any time. You will take your domain name and company email addresses with you. If another web hosting company owns your domain, you will not have the option to switch to another website hosting with your domain. Website design and development is constantly changing, along with the web hosting websites, so it is crucial to own your domain.
How can we help you build your audience?
The bottom line is that good professional domain names go a long way toward generating traffic to your website and building your reputation. That, in turn, will result in more customers and better sales.
Right now, for the price of a drink or two, you get endless benefits. A matching website and email address will make your business more professional and let you have control over your online image. If you don’t have your own domain name, contact the LIS Help Desk to speak to our team. LIS have hundreds of domain names to choose from. We are able to offer domain registration, website hosting, email set up and website design.
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