Who would of thought, one year ago, that an app reliant on QR code usage would get 12.4 million UK consumer downloads in just four days. The app has helped QR codes go mainstream. The app in question is, of course, the NHS Covid-19 track and trace app.
The coronavirus pandemic has brought about many changes to the way we live, work and play. Among all those remarkable changes, the acceptance of the previously much-maligned QR code is being used to great effect.
Although the NHS app has had its criticisms, it has suffered from the usual launch bug fixes. There have been several challenges caused by handset OS upgrades. As well as, millions of people who have never used a QR code before. Many users have never installed a QR code reader. They arrive at venues, pointing their camera phones at the QR code and are amazed at the immediate recognition of where they have just ‘checked-in’.
Create an NHS QR code for visitors to scan using the NHS Test and Trace app.
For businesses, places of worship, community organisations and events.
Opening up opportunities as QR codes go mainstream
The same users are also surprised that without even needing to use a specially downloaded app, pointing their camera at a QR code can immediately bring up the menu for the pub or restaurant they have visited. Of course, some of those hospitality venues take the process beyond the instant menu delivery – allowing you to order and pay for your food and drink order without leaving the table. An entire process triggered by a simple QR code working in combination with a smartphone camera.
The upsurge in QR code awareness and availability caused by the pandemic has seen many more people become comfortable with their usage. Businesses recognise the flexibility and scope of QR technology to make online interactions and transactions quicker, simpler and more secure.
James Cook and Matthew Field from The Telegraph, explore QR codes: What are they and how do you use them?
The pros
Space comes with a price when you invest in printed marketing materials like brochures, catalogues, adverts and signage. QR codes are a simple means to direct an audience to more information about a product, service or promotion while ensuring you don’t waste valuable print space on unnecessary details.
Track audience response with ease
You can assign and track any number of QR codes based on your specific objectives (and there are plenty of online tools that allow you to do so for free).
These are some benefits of QR codes to take into consideration:
- Easily generated
- Can be custom sized to fit promotional items
- A cost-effective way to segment your audience
- Provide insight into audience interest over multiple campaigns
The cons as QR codes go mainstream
QR codes were originally designed as a shortcut: The customer snaps a photo of the QR code with a mobile device, which theoretically takes him/her directly to relevant and more detailed information. However, QR codes require a hurdle that businesses must ensure they have accounted for before they will provide a benefit.
For example, the user must already download the necessary app to support the reading of the code. With so many different types of mobile devices supported on different platforms, it can be tough for business owners to predict which apps the customer has likely downloaded, to ensure the QR code works easily.
How can we help your business?
Implementing QR Codes for your business can be beneficial. Especially when it comes to promoting the services you offer to get new clients. Make sure your systems are secure and up to date. Contact the LIS Help Desk to speak to one of our support technicians. We offer a FREE IT audit and can discuss your requirements to help your business. You can improve the efficiency of your team and client experience.
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