Collecting Customer Data

The best practices in collecting customer data

Customer data offers an insight into information such as customer demographics, behaviour, and preferences. This enables businesses to create quality products and positive experiences that will cater to their client base. However, it is not enough for a business to collect customer data. It must collect data that is useful and relevant. Here are some of the best ways to collect useful customer data and avoid challenges.

For the most up to date information about GDPR and gathering customer information visit the Information Commissioners Office website.

Customer data collection offers business benefits, but there is a limit to what kind of data can be gathered. Customer privacy has become a serious concern in modern society. There are various regulatory frameworks that ensure the protection of people’s private information. To avoid running afoul of the law, inform your customers that you will be collecting their data. It is important you specify exactly what data you will be gathering.

Collect identifiers

Whether you’re creating an online survey or a sign up form, collecting customer data is crucial. This information will form the foundation for future analysis and segmentation.

Collecting Customer Data

More and more companies today are relying on customer data to
help them outperform competitors and improve their services.

Track customer interactions

Define important customer interactions. For example, if you own an online store, you need to know how your customers arrived at your site, the items they clicked on, the items they added to their cart, and what they eventually purchased. Tracking each step of their buyer journey — from learning about your business to becoming a customer — will give you insights into what your customers need and want.

Gather behaviour-related data

Don’t focus solely on customers who made a purchase. Think about what other indicators produce meaningful data. In our online store example, you might want to track how many sign up for your email newsletter, which pages they visited on your site, or how much time they spent on each page. Analysing this information will help you determine which aspects of your efforts are most effective and which ones need improvement.

Automate data collection

When gathering customer data, you must minimize the risk of human error. The most effective strategy is to automate as much of the collection process as possible. Apps and tools such as online forms and optical character recognition systems feed information directly into your database. This eliminates paper-centric processes that often lead to mistakes.

Integrate your systems

Redundancies and errors are also common when there are multiple databases managing the same information. You can prevent these issues by working with an IT provider to integrate all your apps, databases, and software solutions. This way, data collected in one database will be synced and consistent across other platforms, reducing manual data entry and, consequently, human error.

Consider who will view the customer date reports

Inevitably, you’ll need to convert data into business intelligence reports. It’s a good idea to identify who will read your reports so you can highlight the most relevant insights for them. For instance, sales managers want to see quarterly sales figures, and human resources teams want to see labour costs compared to revenue.

Update data in real time

Companies today need up-to-the-minute data accuracy in order to stay relevant. Use business intelligence dashboards that collect, organise, and filter data at the click of a button so that you’ll never have to wait a day or more to receive critical information that can guide company decisions.

How can we help your business collect customer data?

Looking for technologies that can help you optimise collecting customer data? Call the LIS Help Desk, our IT consultants are here to help you. We’ll recommend best-of-breed technologies that track the information you need to grow your business.

LIS – SECURING YOUR DIGITAL WORLD

#CustomerData #Security #ITsupport #Business

 

Business Boom or Bust?

Boom or bust? The evidence is at best unclear!

UK business hits the brakes: 2019’s first quarterly report from the Chambers of Commerce.

PS we refuse to take part in a recession. Business is booming here 👍

Confused? Well yes!

How do you fix the 2020 problem without breaking the bank? Are we facing a massive recession? Is Brexit a cloud with a silver or maybe even gold lining? Are we just putting a brave face on things as we rearrange the deck chairs on the titanic? Is it boom or bust?

With all this going on companies are expected to managed the phasing out of old technology and take on increased business obligations with all the associated costs and risks. To make your tech decisions easier, LIS has finance options which can spread the costs over many years, including hardware, maintenance, support and setup. We can increase business efficiency through automation and systems integration. If you need to look at ways to improve your IT without monster cost then contact LIS and we will give honest, realistic, professional advice.

#business #finance #brexit #commerce #2020

 

The British Chambers of Commerce?s quarterly economic survey ? the largest private sector survey of business sentiment and leading indicator of UK GDP growth ? found that key indicators of UK economic health weakened considerably in the first quarter of 2019. The balance of services firms reporting a rise in export sales at its lowest level in a decade The balance of firms reporting improved cashflow turned negative for the first time since 2012 Investment intentions in both manufacturing and services sectors at lowest level for eight years Against a backdrop of a slowing global economy, escalating Brexit uncertainty, and rises in business costs as the UK enters a new tax year, the latest results from the survey of over 7,000 businesses ? employing around one million people ? reflect a deterioration in many gauges of the UK?s economic strength. In the services sector, the percentage balance of firms reporting an increase in export sales stood at zero, its weakest level since 2009 and the orders balance turned negative (more firms reporting that orders have decreased than those reporting an increase) for the first time in eight years. The balance of firms reporting improved domestic sales and orders also weakened significantly in the quarter. Among manufacturers, the percentage of firms reporting an increase in domestic and export sales and orders dropped back to their 2016 levels. The balance of firms reporting improved cashflow ? a key indicator of business health ? and which has been declining over recent years, has now gone into negative territory for the first time since 2012. The lack of clarity over the UK?s future relationship with the EU is continuing to weigh on investment intentions in both the manufacturing and services sectors. The balance of firms who looked to invest in either plant and machinery or training dropped in both sectors to their lowest level in eight years. Business confidence in profitability and turnover also deteriorated sharply in the quarter. The leading business group has been calling for an end to the relentless uncertainty, which as the latest results from the long-standing business survey highlight, has damaged the confidence and investment plans of business communities. Westminster must ensure that a messy and disorderly exit is avoided and provide firms with certainty on future conditions to prevent further declines. To kickstart strong growth in the economy, government must return its attention and energy to removing barriers to growth in the domestic environment. Ill-timed increases in business costs ? including compliance with Making Tax Digital, higher business rates for some firms, increased employer pension contribution requirements, and more ? are also raising costs pressures for companies across the UK at a time when government should be looking to reduce rather than increase burdens. Suren Thiru, Head of Economics at the British Chambers of Commerce (BCC), said: ?Our latest survey suggests that UK growth nearly ground to a halt in the first quarter of 2019, with increasing anxiety over Brexit and weakening global economic conditions driving a significant deterioration in almost all the key indicators in the quarter. ?The services sector suffered the more substantial loss of momentum in the first quarter with both domestic and international activity slowing sharply in the quarter. The manufacturing sector continues to struggle amid tougher global and domestic trading conditions and rising cost pressures. The marked decline in the export indicators in both sectors suggests that net trade is likely to have been a drag on UK GDP growth in Q1. The deterioration in cash flow is concerning as it can leave firms more vulnerable to external shocks, including disruptions to supply chains. ?The forward-looking indicators are disappointingly downbeat with weakening orders, confidence and investment intentions pointing to precious little growth over the coming quarters, unless substantial action is taken.? Reacting to the Q1 results, Dr Adam Marshall, Director General of the British Chambers of Commerce, said: ?Our findings should serve as a clear warning that the ongoing impasse at Westminster is contributing to a sharp slowdown in the real economy across the UK. Business is hitting the brakes ? hard. ?These are some of the weakest figures we?ve seen in nearly a decade, and that?s no coincidence. The prospect of a messy and disorderly exit from the EU is weighing heavily on the UK economy, and must still be avoided. The unwanted prospect of a disorderly ?no deal? exit, and the serious damage and dislocation it would bring, is still just days away unless Parliament acts to avoid it. ?At the same time that firms are having to enact costly contingency plans, the cost of doing business here in the UK continues to rise. This week seesa new tax year with a number of changes adding to the upfront cost of doing business in the UK, including the introduction of Making Tax Digital and changes to auto-enrolment, leaving many firms facing more bureaucracy and new expenses. It beggars belief that ministers are piling on more and more costly obligations at a time that businesses are already having to cope with Brexit and uncertainty. ?For too long Brexit tunnel-vision has distracted government from fixing the fundamentals to support growth here in the UK. We need to see an increased focus on creating the conditions for business success here at home ? including concerted efforts to plug growing labour shortages, delivering an immigration policy that works for business and speeding up physical and digital infrastructure projects.? Key findings in the Q1 2019 survey: Manufacturing sector: The balance of firms reporting increased domestic sales fell six points to +15, while those reporting improved domestic orders also fell from +16 to +9 ? both are at their weakest level since Q4 2016 The balance of firms reporting improved export sales fell from +20 to +14, and the balance of firms reporting improved export orders dropped from +18 to +10 ? both their weakest since 2016 The balance of firms reporting improved cashflow dropped into negative territory for the first time since Q3 2012, standing at -1 (down from +10) The percentage of firms attempting to recruit fell from 67% to 62%, the weakest since Q1 2012. Of those, 79% reported recruitment difficulties, close to its record high The balance of firms increasing investment in plant/machinery fell in the quarter from +18 to +6, the weakest since Q4 2011, and investment in training from +19 and +14, weakest since Q3 2012 The balance of firms confident that turnover and profitability will increase in the next 12 months fell, from +41 to +26 for turnover and +27 to +13 for profitability ? both are at their weakest since Q4 2011 Services sector: The balance of firms reporting increased domestic sales fell from +18 to +10, the weakest since Q3 2016. Those reporting improved domestic orders fell from +14 to +5, the lowest since Q3 2012 The balance of firms reporting improved export sales fell from +14 to +0, the weakest since Q2 2009. Those reporting improved export orders dropped from +9 to -2, reaching negative territory for the first time since Q4 2011 The balance of firms reporting improved cashflow dropped in negative territory for the first time since Q4 2012, falling from +6 to -1 The percentage of firms looking to recruit fell slightly to 48%. Of those, 70% had recruitment difficulties ? the same as in the previous quarter, close to its record high The balance of firms looking to increase investment in plant and machinery fell from +10 to +1 (weakest since Q3 2011), and from +15 to +10 in training (lowest since Q3 2012) The balance of firms confident that turnover and profitability will improve over the next year fell slightly, from +37 to +26 for turnover (lowest since Q4 2011) and +28 to +19 in profitability (weakest since Q3 2016). Ends Notes to editors: Spokespeople are available for interview and a full QES is available from the press office. The BCC Q1 2019 QES is made up of responses from more than 7,000 businesses across the UK employing around one million people and is the largest independent business survey in the country. 1744 are manufacturers (25% of the overall sample), 5340 are service firms (75% of the overall sample)and 94% of respondents are SMEs (firms with fewer than 250 employees).Firms were questioned between 18 February and 11 March 2019 on a wide range of business issues, including: domestic sales and orders; export sales and orders; employment prospects; investment prospects; recruitment difficulties; cashflow; confidence; and price pressures. How are balances calculated? QES results are generally presented as balance figures – the percentage of firms that reported an increase minus the percentage that reported a decrease. If the figure is a plus it indicates expansion of activity and if the figure is a minus it indicates contraction of activity. A figure above 0 indicates growth, while a figure below 0 indicates contraction. For example, if 50% of firms told us their sales grew and 18% said they decreased the balance for the quarter is +32% (an expansion). If 32% told us their sales grew and 33% said they fell the balance is -1% (a contraction).

 

Working From Home

Why working from home is good for business.  If it is well done you don’t need to feel isolated in your home bubble – you are not alone!

LIS will help you identify the best remote working solution for you. Whether an on-premise remote desktop server, cloud based web application and data service like office 365, secure vpn to your back office or private cloud network, we have the skills and experience to help. There are many choices and the correct answer for your business will depend on lots of factors.  We can give you the information you need to support the business decision and then once you have chosen, LIS can supply, configure, support and maintain the system and support your users.  Contact LIS by email support@lisltd.co.uk or call 01245 323900. If you want a chat with an expert then book a call It is free for new clients and included in all our managed services packages.

From the LIS helpdesk

Some of our more memorable helpdesk calls:  “I am on top of a mountain in Nepal and the internet is patchy but I need to work on my laptop” – sorted in 20 mins; “iplayer isn’t working from my hotel. Will my company vpn let me watch the footie” – sorted in 10 mins (it was the MD and he had a TV license!); “I need to work from home tonight. Help” – it took an hour but we got there.

#management #business #flexibleworking #remoteworking

 

As the popularity of remote working continues to spread, workers today can collaborate across cities, countries and even multiple time zones. How does this change office dynamics? And how can we make sure that all employees, both at headquarters and at home, feel connected? Matt Mullenweg, cofounder of WordPress and CEO of Automattic (which has a 100 percent distributed workforce), shares his secrets.

 

GDPR News

GDPR news – who received the first fines and why?

If you have still not completed (or started) your GDPR journey you can always contact LIS for assistance. We will deal with the technicalities of system changes needed and highlight any business issues you need to consider.  Having recently reviewed our client base for GDPR we see some clients with their heads still firmly buried in the sand. The bad news is that it is not going away! Worryingly even some of our local government clients are refusing to move on clear significant breaches of the GDPR rules on grounds of cost.  If your business has not completed a review and made the changes needed then please don’t wait – you don’t want to appear on this list!

#gdpr #dataprotection #business

The Hungarian National Authority for Data Protection and Freedom of Information (NAIH) recently issued two decisions dealing with breaches of data?