E-commerce Website Security

Is your e-commerce website security up to date?

Protect against web-skimming and client-side attacks. A campaign discovered by Malwarebytes Labs in mid-April has lifted credentials from a number of e-commerce portals. Read the full article by Threat Post. Businesses need to understand the main types of e-commerce threats and e-commerce website security should be taken seriously.

What is a credit card skimmer?

Credit card skimming is a type of credit card theft. Cyber criminals use a small device to steal credit card information in an otherwise legitimate credit or debit card transaction. When a credit or debit card is swiped through a skimmer, the device captures and stores all the details stored in the card’s magnetic stripe. The web equivalent is a piece of software that diverts your credit card details to criminals but allows the genuine transaction to go through, so no-one knows any different.

Mitigate client-side risks before they happen. Make sure your website is secure and up to date. Start protecting your online shoppers right now.

Safe shopping experience

Securing your e-commerce business website is critical. This will maintain your reputation, consumer satisfaction and revenue. This is especially true in the current climate. Businesses are moving quickly towards online sales. Consumer habits are changing rapidly. Hackers are working hard to take advantage.

E-commerce Website Security

Ecommerce sites can be popular targets for hackers because they work with sensitive and personal information. This means cyber criminals have a lot to gain from getting in to the system.

Outdated techniques lead to some blind-sided attacks?

Third-party codes, such as JavaScript and embedded iFrames, mean the code is running outside of your control on your site. If the comprised code can invisibly intercept each transaction, steal the data or modify it without you being aware.

These client-side attacks, like web skimming, can cause customer’s data stealing directly from their browser. As a result, leading to sensitive information and payment data theft. Malicious code could be on your website, typically for in excess of 30 days. These types of attacks are a serious threat to online business and will damage your reputation.

Case study

In March 2020, the household brand Tupperware, known for its plastic food container products, was infiltrated by hackers. Using digital skimming code that compromised personal and financial information of almost a million monthly visitors.

The hackers were able to place malicious code on Tupperware’s website to collect details of payment cards that buyers filled in while making purchases. The malicious code discovered hiding in Tupperware’s website on March 20th 2020 was active for at least five days, according to Malwarebytes. Read the full article published by Teiss.

How can you secure your website?

Make sure all updates are installed as quickly as possible with a managed process. Contact the LIS Help Desk and talk to one of our team. We can provide managed hosting solutions and can look after your website security.

#WebsiteSecurity #WebSkimming #ECommerce

Digital Trends for 2020

Digital is changing everything. The way your customers behave. The expectations they set. The speed at which they act. We take a look at the latest digital trends for 2020. You just have to look around you in a café, on the train, on the street… life is going mobile. This is just the start of a whole new era.

Winning in the new digital landscape is all about creating and continually optimizing flawless user experiences. That means staying on top of ever-changing trends. There are a ton of useful stats about internet usage here. Even though we knew it was huge, it’s still surprising to see some of the numbers. Trying to engage with your customers online? Then read this article.

Digital Trends for 2020

The rise of digital is one of the biggest revolutions in human history. It’s often easy to overlook how advanced digital technology has become in recent years, especially when the first mobile phones only got released less than 40 years ago in 1984.

Top five digital trends for 2020 and projections on the horizon

Video Marketing is King

Only 20 years ago, the presence of a camcorder was enough to clear a room. Now? Every person with a monile phone has a video camera. The universal shyness about videos is altogether a behaviour of yesteryear. People love videos and businesses are picking up on it.

In fact, 85% of marketers use video marketing for business, helped 72% of brands increase their conversion rates, according to a study by Wyzowl.

How can you harness the power of videos to market your business? People watch videos to get information and learn. Your first step as a small business marketer is to outline what relevant information you can share that will help your target customer. Then you can start creating compelling, informative videos.

Use Schema Mark-ups and Rich Snippets

SEO (Search Engine Optimization) should be a core component of your marketing strategy. While trends change from year to year, organic search is consistently one of the top drivers of B2B website traffic.

Keyword research, high-quality content, and on-page SEO form the foundation. From there, the projection for 2020 is cantered on schema mark-ups and rich snippets. Focusing on these expands your potential to grow web traffic, increase brand awareness, and convert new visitors into loyal customers. What are they and how can they bolster your marketing efforts?

  • Schema mark-up is a webpage snippet that’s been optimized into a rich snippet.
  • A rich snippet contains all the pertinent details to an optimized page, including images, pricing, ratings, descriptions, etc.

Share Bite-Sized and Informational Content

Just as it’s powerful to share informative videos with your target audience, the same principle applies to other visual content you create. You don’t need to produce Tolstoy-length articles and blog posts to garner credibility and results. In fact, people often favour short, insightful and digestible information. Perfect example? Infographics are educational, concise, and easy to digest.

The Future is A.I., and it Wants to Chat

Artificial Intelligence isn’t a robot in an action film or a digital nucleus overthrowing humanity: it’s simply a dynamic marketing tool that makes managing a small business more efficient. While it’s not as glamorous (or scary!) as in the movies, it’s much more effective. That’s likely why in 2020, 80% of companies will use A.I. to increase sales, according to Single Grain.

The New Facebook Ad Marketing Trend For 2020

Facebook has encountered peaks and valleys, but the platform is still relevant and even necessary for many marketers. Regardless of privacy concerns and other issues, Facebook still has billions of users, and they like to shop. That’s why 67% of social media marketers rely on Facebook as their primary platform.

While it remains an effective strategy, Facebook marketing will change in 2020. Paid ads are a must. Organic reach on Facebook is perhaps 6% of page likes. But with Facebook ads, you have the potential to reach 2.45 billion active monthly users.

There are several ways to use Facebook ads to market your business in 2020, but one of them reigns supreme: Stories ads. Facebook rolled out its Stories feature in March of 2017, and now 500 million users watch Stories every day.

Instead of spending all your budget on newsfeed ads, allocate part of your funds to Facebook Stories ads. Incorporate video in your Stories ads to inspire viewers to take action.

How are we able to help your business?

We do not have a crystal ball and are unable to predict future digital trends for 2020. However, one thing is for sure, the digital age is not going away. Businesses need to compete and make sure they have the latest technology. This will ensure market presence and hopefully increase sales.

Contact the LIS Help Desk to discuss your requirements. Our team will advise you on the most appropriate system for your business. Whether you require, IT equipment and support, software and security, networking or telecoms – we are here to help. Giving you peace of mind to allow you to concentrate on what your good at.

#Digital #Internet #BigNumbers

Can Virtual Raffles Save Business?

Could holding an online raffle be the way to give your business a much-needed boost in these strange times? Can virtual raffles save business?

In these uncertain times it’s nice to hear some good news. Find out how you can raise your business profile, attract some new customers and sell some of your products or services, click here.

From London…

In south London, independent traders are being thrown a lifeline by online raffles, organised by two community groups, Save East Dulwich and the Big SE Raffle, which have raised thousands of pounds for local shops, salons and pubs.

Victoria Rennison, who set up the Save East Dulwich raffle, said she came up with the idea after wondering “what would happen to East Dulwich if all of these businesses went under?”

“There’s such a sense of community because of them – I feel like they need some support from us in return,” she said. “I was thinking, what could I do remotely, when no one is allowed to see each other?”

Can Virtual Raffles Save Business?

… to Manchester

A business owner has created a virtual community raffle to support independent businesses during lockdown in Salford west. Susie Kwok, 48-year-old, owner of On Our Doorstep magazine began fundraising last weekend and has since sold almost 50 tickets. She said: “There are 1,000 tickets on sale. This would allow us to help 20 local businesses. If this takes off, we will continue running raffles until the lockdown is over. Our ultimate target would be to reach 10,000 tickets – which would mean we have helped 200 local businesses!”

“Each prize will be worth £50 or more. So, for £1, you could win a brilliant prize, plus the satisfaction you have helped our businesses which are the heart of our community. She added “Can virtual raffles save business by promoting services and products?”

As a business owner, Ms Kwok knows first-hand what local independent businesses in Salford are experiencing. Before the lockdown On Our Doorstep was ready to distribute their April/May issue but that has since been postponed. Ms Kwok continued to say that there is not enough financial support for businesses: “It’s based on your final profits and what you’ve submitted in your final self-assessment.”

“It doesn’t take into account that before you take out your profit you have to pay your employees, printers etc. Then you still have the worry of how to pay those other bills that are in no way covered by the government grant.”

Currently, Ms Kwok takes no percentage from the Salford West raffle to support her business as “it didn’t feel right”.  But there are hopes that soon she will be able to offer a prize to help her business as well as others. Ms Kwok says: “It’s important that the community doesn’t forget these businesses.”

Help is at hand

We hope that your business is still operating and are here to assist you with your IT requirements. Contact the LIS Helpdesk for a chat to help with your business IT solutions. We provide fully managed IT solutions, support and have a range of comprehensive technology solutions. We look after your business which allows you to run your business!

#OnlineRaffle #BusinessBoost #GrowYourAudience

Virtual Pub Quizzes

Lockdown virtual pub quizzes have surged in popularity. Thanks to technology, family and friends are able to take part in virtual pub quizzes from around the world.

It’s nearly the weekend, why not brush up your general knowledge with a virtual pub quiz?

We are reliant on technology for everything from exercise classes to speaking to loved ones. To help metal wellbeing, it is also been key in keeping one British tradition going – the pub quiz. Fire up your PC or device for House Party, Google Hangouts, Zoom or Messenger and test yourself.

We are all using technology a lot more right now- see how much you really know about it!

https://www.techradar.com/news/join-us-and-play-the-techradar-quiz-on-facebook-and-youtube-today

Virtual Pub Quizzes

Starting to feel like the old grey cells are getting rusty? There are virtual pub quizzes for everyday of the week.

History of the pub quiz

Renowned the world over, the great British pub is not just a place to drink beer, wine, cider or even something a little bit stronger. It is also a unique social centre, very often the focus of community life in villages, towns and cities throughout the length and breadth of the country.

Yet it appears that the great British pub actually started life as a great Italian wine bar, and dates back almost 2,000 years. For more information visit The Great British Pub article published in History Magazine.

An article in The Times 15th December 1990 mentioned “The quiz has been part of pub life for many years. Tetley’s, the Leeds brewery, has run a league for 22 years.” This suggests organised pub quiz leagues since 1968. Tetley are now part of Carlsberg and to be honest it is a tricky to Google as each search term brings up lots of pubs with quiz leagues.

The Times article also mentions “Burns and Porter, Britain’s biggest quiz organisation, runs 600 leagues for 16 breweries, supplying questions for 6,000 teams. After 14 years in the business, the company has just celebrated its two millionth quiz night”. Burns and Porter are much better documented and this is strong evidence that organized pub leagues were around since at least 1976.

Would you like any help to set up you next social or business online idea? Having trouble with your IT systems? Then contact us and we will be glad to help. Happy quizzing!

#YouTubeQuiz #Technology

High Speed Internet

Three in five UK small to medium sized businesses do not have high speed Internet. Do you? Is it something you should invest in? As a result of slow or unreliable access, only 20% are selling their products online. While just 4% plan to invest in a digital channel going forward.

Internet that grows with your business

To underpin your digital strategy, you will need a reliable, high-speed internet connection that will adapt with you. It can be hard to find the right solution, particularly if you do not have in-house IT experts. Work with LIS, we offer you a consultative approach rather than a one-size-fits-all solution.

For example, most businesses are aware of the benefits of standard and fibre broadband. However, not always of what comes after that and if it is appropriate for their needs. Special offers, advertising and a high price plan can be off putting.

High Speed Internet

Broadband for SMEs: Make sure you stay connected!

What is the best option?

Did you know there are a range of broadband options that are a step up from fibre, which will cost you less than the price of your daily coffee?

Choose from standard broadband, fibre or one of the many ethernet solutions. It will depend on part on how you will need to serve your customers in the future. Once you have the right internet connection, you will not have to worry. Having the speed and reliability you need to meet your customers’ expectations.

Click the link below to explore the Internet issue businesses are suffering across the country.

https://businessnewswales.com/three-in-five-uk-smes-dont-have-high-speed-internet

We can help companies improve their Internet speed and managed IT services, network support and telecoms. LIS specialise in network support, IT management & all aspects of IT and telecoms services. Contact us for your FREE IT audit.

#HighSpeedInternet #PostLockdownPlan #UKBusiness #ItsSlowingYouDown