Digital Trends for 2020

Digital is changing everything. The way your customers behave. The expectations they set. The speed at which they act. We take a look at the latest digital trends for 2020. You just have to look around you in a café, on the train, on the street… life is going mobile. This is just the start of a whole new era.

Winning in the new digital landscape is all about creating and continually optimizing flawless user experiences. That means staying on top of ever-changing trends. There are a ton of useful stats about internet usage here. Even though we knew it was huge, it’s still surprising to see some of the numbers. Trying to engage with your customers online? Then read this article.

Digital Trends for 2020

The rise of digital is one of the biggest revolutions in human history. It’s often easy to overlook how advanced digital technology has become in recent years, especially when the first mobile phones only got released less than 40 years ago in 1984.

Top five digital trends for 2020 and projections on the horizon

Video Marketing is King

Only 20 years ago, the presence of a camcorder was enough to clear a room. Now? Every person with a monile phone has a video camera. The universal shyness about videos is altogether a behaviour of yesteryear. People love videos and businesses are picking up on it.

In fact, 85% of marketers use video marketing for business, helped 72% of brands increase their conversion rates, according to a study by Wyzowl.

How can you harness the power of videos to market your business? People watch videos to get information and learn. Your first step as a small business marketer is to outline what relevant information you can share that will help your target customer. Then you can start creating compelling, informative videos.

Use Schema Mark-ups and Rich Snippets

SEO (Search Engine Optimization) should be a core component of your marketing strategy. While trends change from year to year, organic search is consistently one of the top drivers of B2B website traffic.

Keyword research, high-quality content, and on-page SEO form the foundation. From there, the projection for 2020 is cantered on schema mark-ups and rich snippets. Focusing on these expands your potential to grow web traffic, increase brand awareness, and convert new visitors into loyal customers. What are they and how can they bolster your marketing efforts?

  • Schema mark-up is a webpage snippet that’s been optimized into a rich snippet.
  • A rich snippet contains all the pertinent details to an optimized page, including images, pricing, ratings, descriptions, etc.

Share Bite-Sized and Informational Content

Just as it’s powerful to share informative videos with your target audience, the same principle applies to other visual content you create. You don’t need to produce Tolstoy-length articles and blog posts to garner credibility and results. In fact, people often favour short, insightful and digestible information. Perfect example? Infographics are educational, concise, and easy to digest.

The Future is A.I., and it Wants to Chat

Artificial Intelligence isn’t a robot in an action film or a digital nucleus overthrowing humanity: it’s simply a dynamic marketing tool that makes managing a small business more efficient. While it’s not as glamorous (or scary!) as in the movies, it’s much more effective. That’s likely why in 2020, 80% of companies will use A.I. to increase sales, according to Single Grain.

The New Facebook Ad Marketing Trend For 2020

Facebook has encountered peaks and valleys, but the platform is still relevant and even necessary for many marketers. Regardless of privacy concerns and other issues, Facebook still has billions of users, and they like to shop. That’s why 67% of social media marketers rely on Facebook as their primary platform.

While it remains an effective strategy, Facebook marketing will change in 2020. Paid ads are a must. Organic reach on Facebook is perhaps 6% of page likes. But with Facebook ads, you have the potential to reach 2.45 billion active monthly users.

There are several ways to use Facebook ads to market your business in 2020, but one of them reigns supreme: Stories ads. Facebook rolled out its Stories feature in March of 2017, and now 500 million users watch Stories every day.

Instead of spending all your budget on newsfeed ads, allocate part of your funds to Facebook Stories ads. Incorporate video in your Stories ads to inspire viewers to take action.

How are we able to help your business?

We do not have a crystal ball and are unable to predict future digital trends for 2020. However, one thing is for sure, the digital age is not going away. Businesses need to compete and make sure they have the latest technology. This will ensure market presence and hopefully increase sales.

Contact the LIS Help Desk to discuss your requirements. Our team will advise you on the most appropriate system for your business. Whether you require, IT equipment and support, software and security, networking or telecoms – we are here to help. Giving you peace of mind to allow you to concentrate on what your good at.

#Digital #Internet #BigNumbers

Charity Work is Good Business

How encouraging your staff to do charity work can actually boost business.

At LIS we donate significant time and resources to various charities and provide reduced cost IT support for the charity sector, so we already do our bit. We will soon be formalising this by adding some charity time to our employment contracts too. Did you know that many charities can benefit from free or low cost software and services from large providers? We have helped charities to identify and claim those discounts and formulate a strategy to make best use of the schemes available.  Contact LIS to find out more

#charity #business

 

It?s becoming increasingly popular for businesses to support charities, whether that?s through donating money, fundraising, or volunteering within the community. And it?s with good reason as, not only does charity work allow you to help those around you, but it can also benefit your business greatly.

 

Social Media Magic

How are you handling your social media these days? Here are five of the best social media management platforms designed to make your online engagement a breeze

  • Hootsuite can help you manage all your social media accounts from one dashboard hootsuite.com
  • Buffer makes posting on multiple social networking sites easy buffer.com
  • PostPlanner simplifies finding and sharing suitable content for measurable results postplanner.com
  • Lithium helps brands connect online with the right customers lithium.com
  • FollowerWonk is great for companies who do all their social media work on Twitter followerwonk.com. Who came up with that name?
Alternatively we can help connect your website to your social network so your posts flow seamlessly. This provides an effective time saving but does not permit direct control of the format and content of each post generated. The method you choose depends what is most important to you but the tools are there and they work well. Contact LIS if you need more information or assistance. Book a free call.
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.