Tag Archives: Marketing

Collecting Customer Data

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The best practices in collecting customer data

Customer data offers an insight into information such as customer demographics, behaviour, and preferences. This enables businesses to create quality products and positive experiences that will cater to their client base. However, it is not enough for a business to collect customer data. It must collect data that is useful and relevant. Here are some of the best ways to collect useful customer data and avoid challenges.

For the most up to date information about GDPR and gathering customer information visit the Information Commissioners Office website.

Customer data collection offers business benefits, but there is a limit to what kind of data can be gathered. Customer privacy has become a serious concern in modern society. There are various regulatory frameworks that ensure the protection of people’s private information. To avoid running afoul of the law, inform your customers that you will be collecting their data. It is important you specify exactly what data you will be gathering.

Collect identifiers

Whether you’re creating an online survey or a sign up form, collecting customer data is crucial. This information will form the foundation for future analysis and segmentation.

Collecting Customer Data

More and more companies today are relying on customer data to
help them outperform competitors and improve their services.

Track customer interactions

Define important customer interactions. For example, if you own an online store, you need to know how your customers arrived at your site, the items they clicked on, the items they added to their cart, and what they eventually purchased. Tracking each step of their buyer journey — from learning about your business to becoming a customer — will give you insights into what your customers need and want.

Gather behaviour-related data

Don’t focus solely on customers who made a purchase. Think about what other indicators produce meaningful data. In our online store example, you might want to track how many sign up for your email newsletter, which pages they visited on your site, or how much time they spent on each page. Analysing this information will help you determine which aspects of your efforts are most effective and which ones need improvement.

Automate data collection

When gathering customer data, you must minimize the risk of human error. The most effective strategy is to automate as much of the collection process as possible. Apps and tools such as online forms and optical character recognition systems feed information directly into your database. This eliminates paper-centric processes that often lead to mistakes.

Integrate your systems

Redundancies and errors are also common when there are multiple databases managing the same information. You can prevent these issues by working with an IT provider to integrate all your apps, databases, and software solutions. This way, data collected in one database will be synced and consistent across other platforms, reducing manual data entry and, consequently, human error.

Consider who will view the customer date reports

Inevitably, you’ll need to convert data into business intelligence reports. It’s a good idea to identify who will read your reports so you can highlight the most relevant insights for them. For instance, sales managers want to see quarterly sales figures, and human resources teams want to see labour costs compared to revenue.

Update data in real time

Companies today need up-to-the-minute data accuracy in order to stay relevant. Use business intelligence dashboards that collect, organise, and filter data at the click of a button so that you’ll never have to wait a day or more to receive critical information that can guide company decisions.

How can we help your business collect customer data?

Looking for technologies that can help you optimise collecting customer data? Call the LIS Help Desk, our IT consultants are here to help you. We’ll recommend best-of-breed technologies that track the information you need to grow your business.

LIS – SECURING YOUR DIGITAL WORLD

#CustomerData #Security #ITsupport #Business

 

Register Domain Names

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Renew and register your domain name

“On 1st February 2020, the United Kingdom left the European Union. The Withdrawal Agreement provides for a transition period until 31 December 2020. During the transition period organisations, residents and citizens in the UK will continue to be able to hold and register a .eu domain. The plan outlined below will apply as from the end of the transition period.

Find out what you need to do if you hold a .eu domain by visiting the government website.

According to Article 4 (2) (b) of Regulation (EC) No 733/2002, as amended by Regulation (EU) 2019/517. The following persons, undertakings and organisations are eligible to register .eu domain names:

  • a Union citizen, independently of their place of residence;
  • a natural person who is not a Union citizen and who is a resident of a Member State;
  • an undertaking that is established in the Union; or
  • an organisation that is established in the Union, without prejudice to the application of national law.
Domain Names

Do you a have a business or personal website? Is your email address based on your domain name?
Does your business rely on sales via your online shop or email? How would you feel if it all stopped working?

The transition period ended on 31 December 2020. At the end of the transition period, EURid enforced the following measures:

New registrations

As of 1st Jan 2021, EURid does NOT allow the registration of any new domain name by UK registrants. From that date, EURid will allow neither the transfer or update, of any domain name to a UK registrant.

Existing registrations

On 1st October 2020, EURid notified by email all UK registrants and their registrars that they would lose their eligibility as of 1 January 2021. Unless they demonstrated their compliance with the .eu regulatory framework by updating their registration data before 31 December 2020. They could do so by indicating a legally established entity in one of the eligible Union Member States. As well as, updating their residence to a Union Member State, or proving their citizenship of a Union Member State irrespective of their residence.

On 21st December 2020, EURid notified by email all UK registrants who did not demonstrate continued compliance with the eligibility criteria and their registrars about the risk of forthcoming non-compliance with the .eu regulatory framework.

On 1st January 2021, EURid notified by email all UK registrants and their registrars that their domain name was no longer compliant with the .eu regulatory framework and therefore. It will be moved to the so-called “SUSPENDED” status until 31 March 2021. A domain name in the “SUSPENDED” status can no longer support any service such as website and email. However, may still be reinstated if registration data is updated to meet the eligibility criteria.

On 1st April 2021, EURid will once again notify by email all UK registrants and their registrars that their domain name is no longer compliant with the .eu regulatory framework and consequently is moved to the so-called “WITHDRAWN” status. A domain name in the “WITHDRAWN” status is not in the zone file and cannot support any service.

On 1 January 2022, all the domain names in the “WITHDRAWN” status, formerly assigned to UK registrants, will be REVOKED. Subsequently, they will become AVAILABLE for general registration. Their release will occur in batches for security reasons.

Choose your domain name wisely

Choosing the right domain name for your website is crucial for your success. If you choose the wrong domain name, then it can be a hassle to switch later on without affecting your brand and search rankings.

Contact The LIS Help Desk to speak to one of our Technical Support staff.  We can register you a new domain name for your business today, or maybe we have a domain name of interest in our large library of domains for sale.  We can also provide web hosting for your new domain, Microsoft Office 365 for your email and cater for all your other IT requirements.

Domain names sell fast. Contact us today to see if your favourite domain names are available.

LIS – SECURING YOUR DIGITIAL

#DomainNames #Registering #Renewals #ITsupport

QR codes go mainstream

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Who would of thought, one year ago, that an app reliant on QR code usage would get 12.4 million UK consumer downloads in just four days. The app has helped QR codes go mainstream. The app in question is, of course, the NHS Covid-19 track and trace app.

The coronavirus pandemic has brought about many changes to the way we live, work and play. Among all those remarkable changes, the acceptance of the previously much-maligned QR code is being used to great effect.

Although the NHS app has had its criticisms, it has suffered from the usual launch bug fixes. There have been several challenges caused by handset OS upgrades. As well as, millions of people who have never used a QR code before. Many users have never installed a QR code reader. They arrive at venues, pointing their camera phones at the QR code and are amazed at the immediate recognition of where they have just ‘checked-in’.

QR codes go mainstream

Create an NHS QR code for visitors to scan using the NHS Test and Trace app.
For businesses, places of worship, community organisations and events.

Opening up opportunities as QR codes go mainstream

The same users are also surprised that without even needing to use a specially downloaded app, pointing their camera at a QR code can immediately bring up the menu for the pub or restaurant they have visited. Of course, some of those hospitality venues take the process beyond the instant menu delivery – allowing you to order and pay for your food and drink order without leaving the table. An entire process triggered by a simple QR code working in combination with a smartphone camera.

The upsurge in QR code awareness and availability caused by the pandemic has seen many more people become comfortable with their usage. Businesses recognise the flexibility and scope of QR technology to make online interactions and transactions quicker, simpler and more secure.

James Cook and Matthew Field from The Telegraph, explore QR codes: What are they and how do you use them?

The pros

Space comes with a price when you invest in printed marketing materials like brochures, catalogues, adverts and signage. QR codes are a simple means to direct an audience to more information about a product, service or promotion while ensuring you don’t waste valuable print space on unnecessary details.

Track audience response with ease

You can assign and track any number of QR codes based on your specific objectives (and there are plenty of online tools that allow you to do so for free).

These are some benefits of QR codes to take into consideration:

  • Easily generated
  • Can be custom sized to fit promotional items
  • A cost-effective way to segment your audience
  • Provide insight into audience interest over multiple campaigns

The cons as QR codes go mainstream

QR codes were originally designed as a shortcut: The customer snaps a photo of the QR code with a mobile device, which theoretically takes him/her directly to relevant and more detailed information. However, QR codes require a hurdle that businesses must ensure they have accounted for before they will provide a benefit.

For example, the user must already download the necessary app to support the reading of the code. With so many different types of mobile devices supported on different platforms, it can be tough for business owners to predict which apps the customer has likely downloaded, to ensure the QR code works easily.

How can we help your business?

Implementing QR Codes for your business can be beneficial. Especially when it comes to promoting the services you offer to get new clients. Make sure your systems are secure and up to date. Contact the LIS Help Desk to speak to one of our support technicians. We offer a FREE IT audit and can discuss your requirements to help your business. You can improve the efficiency of your team and client experience.

LIS – SECURING YOUR DIGTIAL WORLD

#QRcodes #Covid-19 #Technology #ITsupport

 

New building frontage

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New building frontage complete at LIS office

Lodge Information Services are pleased to announce we have just finished our new building frontage. We commissioned Plan B Garden Design to design and build our new building frontage.

A well-designed and well-maintained landscape strengthens the image of our business and helps our business attract new clients and retain existing clients. The final result guarantees a better and beautiful working environment for our employees and clients. Experienced and skilled landscape professionals understood the importance of landscaping for our business and knew how to improve the building’s aesthetic appeal.

Benefits of a new building frontage

If you have the benefit of an external area that you can control. Then we would highly recommend our clients and suppliers to investigate their outdoor areas and investgate a new building frontage.

Improved productivity

Many studies have shown that office workers are more productive around natural elements. A tranquil outdoor space will help your employees stay healthy and happy. Similarly, if employees are healthy and productive, they will focus on their work and finish it on time.

Eco-friendly landscaping

When you give attention to commercial landscaping and maintenance, it is a sign to your clients and competitors that your company cares for the environment. Commercial landscaping companies will help you improve the natural environment around your company by using native plants and other eco-friendly elements to beautify your office. The completed new building frontage will benefit your employees, clients and make your work a more appealing place.

Increase property values with improved landscaping

Investing in commercial landscaping services can help to improve the market value of your property. Therefore, it will help your business to stand out from competitors that do not see the value in making their outdoor space more attractive. You can experience an increase in revenue if your clients are attracted to your beautiful yard.

Safety and security

A well-maintained new building frontage by a landscape professional is considered to be safe, as well-placed plants and proper lighting help to keep the area safe. If your office’s surrounding has a secure environment, your employees can feel safe and stay comfortable. This will increase productivity and revenue.

Improved business prospects

Good and attractive landscaping design will help bring in new customers. People will be more interested in purchasing your products or services. People will walk by your business and see well-kept pathways, green grass and other aesthetic features. This will make your building more attractive and approachable to them.

With so many benefits achievable through commercial landscapes, it’s essential to work with the best landscape professional who will help your property gain all of these advantages.

Our happy and friendly team

Our team love our new building frontage. The next time you go past our office give us wave and a smile. Watch out for our spot the Santa competition. It’s the Thursday throwback (a blast from the past) take a look at build in 2014 of our office.

LIS – SECURING YOUR DIGITAL WORLD

#BuildingFrontage #WellBeing #Environment

Digital Trends for 2020

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Digital is changing everything. The way your customers behave. The expectations they set. The speed at which they act. We take a look at the latest digital trends for 2020. You just have to look around you in a café, on the train, on the street… life is going mobile. This is just the start of a whole new era.

Winning in the new digital landscape is all about creating and continually optimizing flawless user experiences. That means staying on top of ever-changing trends. There are a ton of useful stats about internet usage here. Even though we knew it was huge, it’s still surprising to see some of the numbers. Trying to engage with your customers online? Then read this article.

Digital Trends for 2020

The rise of digital is one of the biggest revolutions in human history. It’s often easy to overlook how advanced digital technology has become in recent years, especially when the first mobile phones only got released less than 40 years ago in 1984.

Top five digital trends for 2020 and projections on the horizon

Video Marketing is King

Only 20 years ago, the presence of a camcorder was enough to clear a room. Now? Every person with a monile phone has a video camera. The universal shyness about videos is altogether a behaviour of yesteryear. People love videos and businesses are picking up on it.

In fact, 85% of marketers use video marketing for business, helped 72% of brands increase their conversion rates, according to a study by Wyzowl.

How can you harness the power of videos to market your business? People watch videos to get information and learn. Your first step as a small business marketer is to outline what relevant information you can share that will help your target customer. Then you can start creating compelling, informative videos.

Use Schema Mark-ups and Rich Snippets

SEO (Search Engine Optimization) should be a core component of your marketing strategy. While trends change from year to year, organic search is consistently one of the top drivers of B2B website traffic.

Keyword research, high-quality content, and on-page SEO form the foundation. From there, the projection for 2020 is cantered on schema mark-ups and rich snippets. Focusing on these expands your potential to grow web traffic, increase brand awareness, and convert new visitors into loyal customers. What are they and how can they bolster your marketing efforts?

  • Schema mark-up is a webpage snippet that’s been optimized into a rich snippet.
  • A rich snippet contains all the pertinent details to an optimized page, including images, pricing, ratings, descriptions, etc.

Share Bite-Sized and Informational Content

Just as it’s powerful to share informative videos with your target audience, the same principle applies to other visual content you create. You don’t need to produce Tolstoy-length articles and blog posts to garner credibility and results. In fact, people often favour short, insightful and digestible information. Perfect example? Infographics are educational, concise, and easy to digest.

The Future is A.I., and it Wants to Chat

Artificial Intelligence isn’t a robot in an action film or a digital nucleus overthrowing humanity: it’s simply a dynamic marketing tool that makes managing a small business more efficient. While it’s not as glamorous (or scary!) as in the movies, it’s much more effective. That’s likely why in 2020, 80% of companies will use A.I. to increase sales, according to Single Grain.

The New Facebook Ad Marketing Trend For 2020

Facebook has encountered peaks and valleys, but the platform is still relevant and even necessary for many marketers. Regardless of privacy concerns and other issues, Facebook still has billions of users, and they like to shop. That’s why 67% of social media marketers rely on Facebook as their primary platform.

While it remains an effective strategy, Facebook marketing will change in 2020. Paid ads are a must. Organic reach on Facebook is perhaps 6% of page likes. But with Facebook ads, you have the potential to reach 2.45 billion active monthly users.

There are several ways to use Facebook ads to market your business in 2020, but one of them reigns supreme: Stories ads. Facebook rolled out its Stories feature in March of 2017, and now 500 million users watch Stories every day.

Instead of spending all your budget on newsfeed ads, allocate part of your funds to Facebook Stories ads. Incorporate video in your Stories ads to inspire viewers to take action.

How are we able to help your business?

We do not have a crystal ball and are unable to predict future digital trends for 2020. However, one thing is for sure, the digital age is not going away. Businesses need to compete and make sure they have the latest technology. This will ensure market presence and hopefully increase sales.

Contact the LIS Help Desk to discuss your requirements. Our team will advise you on the most appropriate system for your business. Whether you require, IT equipment and support, software and security, networking or telecoms – we are here to help. Giving you peace of mind to allow you to concentrate on what your good at.

#Digital #Internet #BigNumbers